Katie Bailey

Contact Katie by sending an email to kbailey@brunico.com

Articles by Katie Bailey
News

Confidence matters, CMA crowd told

A new report by Cossette and research firm IMI International indicates that marketers’ confidence remains tenuous in 2010 but that brave marketers are forging ahead with social media and mobile.

News

CBC’s new shows

A look at CBC’s new shows for fall – and what they’re up against.

News

Wandering eyes

With content freely available online, how is TV tackling viewer fragmentation and fighting to maintain its place as the king of mass media?

News

Danone activates consumers

The foodco has launched a national campaign for its Activia brand of yogurt, urging consumers to vote on whether they buy it for taste or health benefits.

News

Score Media buddies up for World Cup

The sportscaster has teamed up with Budweiser to distribute content from the Bud House, a branded content initiative from the FIFA World Cup in South Africa.

News

Transmedia tales lead Understanding Youth

The strategy-hosted conference featured big-picture speakers such as Dr. Adam Klein, who argued that non-linear media strategies are imperative for reaching today’s youth.

News

Toronto Hydro plays matchmaker for lost socks

Focused on generating WOM among women, a microsite lets users post personals for single socks.

News

Xbox’s Alan Wake creeps out with OOH

The launch campaign for Microsoft Xbox’s new game Alan Wake focuses on creepily-themed OOH in Toronto – designed to draw in non-gamers to its X-Files-esque mystique.

News

Edmonton’s blue bins sing recycling’s praises

A unique media execution by the City of Edmonton has motion sensor-activated blue bins that preach the virtues of savvy recycling to multi-family home dwellers.

News

Mobilicity lets stores, OOH speak for launch

Canada’s newest wireless provider launched officially on Saturday with the opening of 35 storefronts and a 50-billboard OOH campaign. A full multimedia effort will follow in coming weeks.

News

Amp Energy juices up office life

PepsiCo launches a new Amp Energy drink product with a multimedia campaign designed to engage consumers with robots, space invaders and raucous office workers.

News

Smart shares love of learning

A first-ever media campaign by the educational brand encourages consumers to share their thoughts on their favourite teachers with a digital short film and a Facebook-centric approach.

News

Rona does it right, again

The DIY retailer launches phase two of its ‘Doing it Right’ campaign, with three new TV spots and a focus on its eco products.

News

MasterCard sings for hockey’s ‘Unsung Heroes’

A new campaign from the title sponsor of this year’s Memorial Cup focuses on all the little things that make hockey playing possible, using a digital strategy to drive awareness.

News

2010 Canadian Young Lions winners announced

The Globe and Mail-sponsored contest today revealed the eight winners who will represent Canada at June’s international event. Agencies rep’d include DDB, John St. and Rethink.