Kelly Gadzala

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Articles by Kelly Gadzala

Gold B!G Award: Taxi and Canadian Tire bring it home

The brand’s House of Innovation took Gold in this year’s B!G Awards. Find out why.


Silver B!G Award: Sid Lee Architecture floats to success with Bota Bota

A floating spa in the old port of Montreal earns Silver in this year’s B!G Awards.


Bronze B!G Award: BBDO & Shaw drive togetherness

Shaw Cablesystems G.P.’s new brand identity and charitable effort takes Bronze in this year’s B!G Awards.

Canadian Cancer Societ stunt

Stunts with legs

Strategy takes a look back at two summer stunts that reaped impressive returns.

shawna weinman

Shawna Weinman joins Launch! as president

Former Cargo Cosmetics guru lands agency-side after 10 years on the client side.


B!G Awards: The process

Find out how we determine the winners for our annual B!G Awards.


B!G Awards: The Jury

Meet the marketers and agency personnel who helped decide this year’s winners.


Shifting focus for back to school

Retailers like Best Buy, Staples and Walmart are targeting students head-on.


O’Hara leaves helm at GMR Marketing

The former managing director leaves behind a legacy of growth and clients wins such as Telus, P&G and Visa.


Future Shop is “everywhere”

The company targets a new audience with its most multi-platform back-to-school campaign ever.


Marketers rank high in CPG salary survey

According to CPG Connect, marketers rate highest in earning potential across various CPG disciplines.