Kevin Ritchie

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Articles by Kevin Ritchie

Cadbury eggs Google Maps

Canadian consumers can fire kamikaze candy at real street addresses in Cadbury’s new interactive game, Return of the Goo.


New York Fries pushes poutine

The QSR is seeking to capitalize on the recent popularity of poutine with its first-ever radio campaign, courtesy of Juniper Park.


Coca-Cola readies nationwide push for mini can

The soft drink giant will begin a print and in-store campaign in April for its new impulse item.