Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
Multi sports proud players collage on grand arena

Sports betting battle

A bill has passed and suddenly companies are rushing to build SportsBook brands in Canada’s new burgeoning (and highly-regulated) consumer market. Sound familiar? Think of single-event sports betting as the new cannabis.

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Media Leader of the Year: Shelley Smit on future-proofing UM

The CEO boosted the agency’s win ratio and reinforced a culture that’s helping retention.

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2021 Media AOY Gold: Initiative weaves its own Storyline

While the media agency works to identify exposure opportunities for brands, its new content division aims to create relevance.

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2021 Media AOY Silver: Wavemaker’s chips fall into place

How the media agency’s “provocative planning” approach helped its clients through the last two years.

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Google Canada hires Laura Pearce as head of marketing

Making the jump from Twitter, Pearce will lead both consumer-facing and B2B teams for the tech giant.

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Canadian ad spend is recovering faster than expected

Dentsu’s latest forecast show spending exceeding pre-pandemic levels in 2021.

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CDPQ, CVC acquire majority stake in BlueFocus agencies

The new deal aims to help the firms, including Vision7, pursue growth after the Blue Impact spin-off was shelved last year.

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Wattpad is inviting brands into the producer chair of its original content

The content-creation platform introduces Wattpad Brand Originals to develop branded TV, film, audio and digital media projects.

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Are brands ready for a cookieless world?

A new study by IAB suggests leaders’ optimism may be shortsighted and that much more investment may be needed to succeed.

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The pandemic got people to reevaluate their careers

Almost 50% of people in strategy’s State of the Nation survey are thinking about new jobs after a year working from home.