Melissa Dunne
MOY 2019: Sharon MacLeod builds bridges to the next generation of men
How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.
Casper plants roots in Canada
The burgeoning brand just opened its second bricks-and-mortar store here, with a Canadian HQ coming soon.
We The North: Building a basketball brand with bounce
Almost 25 years since its original logo was unveiled, the Toronto Raptors are a part of the fabric of the North.
Amnesty International asks Quebecers to ‘Write for Rights’
The non-profit wants to put people to work in its annual write-a-thon.
Gen Z ‘demand’ brands have a strong purpose
Wattpad’s head of brand partnerships discusses the role of cause marketing in trying to connect with young Canadians.
Sporting Life Group’s new CMO on leading two sport retail icons
Frederick LeCoq talks leading marketing efforts for both Golf Town and Sporting Life.
No Frills: The discount grocer with swagger
As it celebrates 40 years, the grocery chain is doubling down on unapologetic marketing to bring more savvy shoppers into the fold.
Digital AOY Gold: Rethink and the cultural zeitgeist
The 19-year-old has hit pay dirt by putting people before profits.
Digital AOY Gold: FCB Canada as early tech adopter
The repeat Gold winner has fully transformed into a digital-first shop.
Digital AOY Bronze: Sid Lee does things a little differently
The agency believes taking the road less traveled can pay off.
Rising above CEO drama
Marketing and comms teams ‘play a big role’ in dealing with, and quickly moving on from, turmoil in the C-Suite, say experts.
PR AOY Gold: The Colony Project keeps growing
The little PR shop that could has grown from three staff to over 20 since launching in 2016.
Media AOY Silver: OMD Canada amps up solution arsenal
CEO Cathy Collier says the media agency is focused on making “better decisions faster” this year and beyond.
Environics chief demographer on marketing to Gen Z
Doug Norris talks about targeting the young cohort, which will grow in size and influence in 2019 and beyond.
Back Page: The CTA Revolution
Doug&Partners calls on agencies to see if “calls to action” actually work.
