Mary Maddever

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Articles by Mary Maddever

Canada has 10 shots at Film Lions

The Cannes Film jury puts through two BBDO entries – including Gold Cyber winner Skittles.

James Ready's "Cap Recall" is on the shortlist.

Cannes juries love Leo Burnett

Leo leads the pack as Canada has 30 chances to pick up Lions so far, with shortlists for seven categories announced.


Cannes Special: Editorial – The new ads

Our Cannes Special Edition rounds up the latest marketing trends, new leaps in technology and some of the year’s best advertising ideas.


The future of creativity

With the Cannes Lions International Festival of Creativity looming on the calendar, the June 2011 issue of strategy takes a look at where we are and where we’re headed.



The winners of our annual Cause + Action Awards show the impact brands can have in the CSR space, while two new awards reflect important shifts in advertising.


Meet the new mass

As our annual youth marketing report reveals, if you want to reach an audience that’s drifting further away from cable TV and print, you’d better become a whiz at digital and social media.


Winning by design

As Target and other U.S. stores expand into the Great White North, our annual design issue takes a retail focus to see who’s creating excitement in the aisles and how.


Getting past paint-by-numbers thinking

In our annual Creative Report Card issue, we look at who’s been winning big at regional and national advertising award shows, and why it matters.


Cheers to a big decade

We bid adieu to 2010 with a look at the agency, brands and person of the decade, and announce our marketers of the year.


Richards takes new CEO gig

The speculation over who gains from SMG’s loss ends now.


Effective awards

Some awards do matter. Here’s why…


Brand battlegrounds: five winners in 2010

From quick trajectory to slow-and-steady transformation, this year’s Brands of the Year are a diverse bunch.


Next big thingness

In our September issue, strategy invited industry execs with different perspectives to share their POV on what’s most important now.


Go Canada!

Our annual “It Came From Canada” report rounds up great Canadian ideas that went global.


Loyalty by the numbers

We asked the folks at Corus’s Her Report to help us out with some fresh intel on Canada’s love affair with loyalty.