Natalia Williams
40 pushing 16
Be happy, it’s finally true: you’re an ageless wonder. At least that’s the message behind more and more marketing today.
Introduction: Marketing nation
Welcome to our annual look at the state of the marketing nation, which includes profiles on the outstanding marketers of the past year as well as a snapshot of the issues and realities facing Canada’s marketing community.
Beyond Dove
Yes, the brand helped put him on the map. Now strategy‘s Marketer of the Year, Unilever’s Geoff Craig, has his sights set on energizing marketing in Canada
Marketing, Cirque style
For the unconventional brand with expansion in its plans, it takes an equally unique and unflagging marketer. Meet Mario D’Amico
Gamechanger
From third place to first in two years, Ron Bertram has led Nintendo of Canada’s high-scoring comeback
The optimizer
Over 2007, Shoppers Drug Mart’s Michele Slepekis ensured that no opportunity was overlooked when reaching out to the retailer’s consumers and beefing up loyalty
Dove, Dove, Dove
This year, is there really any need to feign suspense?
When L’Oréal met Luminato
In January, newly promoted L’Oréal Canada VP/CMO Dominique De Celles received a call from Sunni Boot, president and CEO of ZenithOptimedia, the beauty brand’s longtime media agency. Boot all but insisted that De Celles meet with Tony Gagliano, executive chairman and CEO of St. Joseph Communications. ‘That’s something she would normally never do,’ says De Celles. Gagliano was on the hunt for sponsors for an arts and culture festival he was working to bring to life called Luminato.
Haute Holts
Don’t let its good looks fool you.
Top shop
DDB nurtures a creative culture
The New Face of TV
The Sopranos finale was supposed to be the big TV story of the summer. Rivaling it (to some, anyway), and happening just a few days earlier, was the CRTC’s decision to nix CTV’s buyout plans for ownership of the sweet spot of the CHUM empire – the five Citytv properties across the country. Rogers quickly jumped into the picture, wasting no time with an offer to purchase the stations.
The judges
Marketers
Fairmont: The Green Hotel Leader
Over 17 years, the chain has woven its commitment to eco-friendly policies into its everyday business, impacting its 51 properties in nine countries. In Canada, efforts include the Adopt-a-Beluga program at Quebec’s Fairmont Le Manoir Richelieu, which is located within a biosphere reserve, and an 18th floor highrise-herbarium in Toronto’s Fairmont Royal York, the fruits of which are used in the hotel’s three kitchens.
Timberland: The Eco Retailer
In 1973, Timberland was the name brand of a waterproof leather boot. Now thanks to programs like Serv-a-palooza and the Green Index, the Boston-headquartered company is vying to be a twenty-first century example for socially responsible corporations around the world.
