Paula Costello

Contact Paula by sending an email to pcostello@brunico.com

Articles by Paula Costello
News

Brilliant! street-level promotions

It’s spring, which means Canadians are sitting in cafés and strolling along instead of scuttling from building to building. In other words, it’s an opportune time for marketers to interact with consumers on the street. We found three promos that do a particularly good job of taking advantage of the situation.

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Be there

04/27

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It’s a dog’s life

Is it just us or have pets become the new accessory? Okay, so they’re cute and cuddly and they look great in a handbag. Because of our new furry obsession – who needs kids? – the pet products industry is booming. According to the American Pet Products Manufacturers Association, last year alone Americans spent an estimated US$35.9 billion on Fluffy and Fido, up from US$34.4 billion in 2004. So we thought we’d take a look at just how far people are willing to go to pamper their pups – and the best-in-show firms that are reaping the rewards.

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Brilliant Easter offerings

The only thing sweeter than spring after a foul winter is the Easter treats that come along with it. We found three new products that should have kids and marketers on a sugar high.

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Be there

3/20-22. 52nd Annual Advertising Research Foundation Convention & Expo.

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Be there

03/1-3.

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Be There

01/26-27.

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Be There

12/05-07.

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HONOURABLE MENTION: ZenithOptimedia

Agency head: Sunni Boot, president and CEO

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TOP QUEBEC SHOP: Carat Strategem

!!

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Coke, it’s time for your closeup

TV remote? Zap! TiVo? Zap! OnDemand? Zap! So much for the 30-second spot. What’s a product to do? Well how’s about get integrated right into the action?

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Research Watch

December 5, 2002, BBM Radio, Fall 2002 Radio Survey, Current audience ratings, share, date trend data and listening location data, (416) 445-9800, info@bbm.com

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On the move

Clients:
Paul Stainton has been appointed to the newly created position of director, direct and Web marketing for Toronto’s Atelier America, an art publishing and marketing firm. Stainton comes from 10 years at the CBC.

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For the Record

HOLSTED enters CANADA
New York-based syndicated direct mail continuity program specialist Holsted Marketing has entered the Canadian market with campaigns for Sears Canada and Hudson Bay. The company is planning to expand its prospecting here to include banks, catalogues and other credit card companies. Holsted sells unique merchandise programs.

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Direct Tech

ANYSITE CANADA DEBUTS
Toronto-based Generation 5 has released AnySite Online Canada, an analysis tool complete with demographic, life-style and expenditure information for every address and region in Canada.