Patti Summerfield
Merkle opens up shop in Montreal
Dentsu has tapped David Beland and Dominique Verdon to lead the latest outpost for the CX and data agency.
Humanise Collective expands training program to English market
The program aims to help agencies like Bleublancrouge and Glassroom find and attract young talent.
Ali Leung brings a non-traditional style to Shopify
The company’s first Canadian head of marketing on why a strategy rooted in the success of merchants has been rewarding.
2021 Media AOY Bronze: Touche blends the art of media with the science of data
With an audience planning process that is “obsessed” with consumer signals, the agency is now looking to trigger conversations on social.
Twitter Canada hires new head of marketing
Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.
Holt Renfrew goes agency-side for new marketing head
Cossette Media’s Wes Wolch will be joining the luxury retailer as SVP, marketing.
2020 Media AOY Bronze: UM proves its worth
To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools.
Brand building in unprecedented times
With the world on pause, leaders from the media realm ask if it is a good time to turn the focus away from bottom-funnel efforts.
Media AOY Gold: Touché builds on tech and talent
“Embracing change” is now at the core of the media agency, which has offices in Montreal and Toronto.
Media AOY Bronze: PHD Canada digs deep into data
The media agency is looking to the future with a bevy of new hires and clients.
Schneiders stays true to tradition
The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.
Sun Life: 150 years of making life brighter
How the financial company with humble Canadian roots has become an international powerhouse.
Weekend reading: JWT’s nod to the past, eyes to the future
On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.
Sunni’s shining career
As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.
Molson: 225 years of ‘Made from Canada’ brewing
This year, the beerco toasts its legacy of community involvement and refreshes its brands for the future.
