Patti Summerfield
Articles by Patti Summerfield
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How the TikTok drama in the U.S. might be good for Canadian advertisers
January 20, 2025 -
Omnicom-IPG merger seen as a boon to independents
December 12, 2024 -
Goldfish Crackers targets Gen Z with Pinterest Collages
August 14, 2024 -
Media execs react to Bill C-18 agreement
November 30, 2023 -
2023 Media AOY Bronze: Cossette Media erases discipline borders
November 7, 2023 -
How sustainability is impacting Gen Z’s purchase decisions
August 24, 2023 -
2022 Digital AOY Silver: McCann flexes its creative muscle
November 3, 2022 -
2022 Media AOY Gold: Starcom embraces the benefits of shared experience
November 2, 2022 -
Hilton sets up a hotel off the third green
June 9, 2022 -
Merkle opens up shop in Montreal
April 1, 2022 -
Humanise Collective expands training program to English market
February 9, 2022 -
Ali Leung brings a non-traditional style to Shopify
November 16, 2021 -
2021 Media AOY Bronze: Touche blends the art of media with the science of data
November 10, 2021 -
Twitter Canada hires new head of marketing
November 8, 2021 -
Holt Renfrew goes agency-side for new marketing head
January 29, 2021 -
2020 Media AOY Bronze: UM proves its worth
November 12, 2020 -
Brand building in unprecedented times
March 17, 2020 -
Media AOY Gold: Touché builds on tech and talent
November 5, 2018 -
Media AOY Bronze: PHD Canada digs deep into data
November 5, 2018 -
Schneiders stays true to tradition
January 13, 2017 -
Sun Life: 150 years of making life brighter
April 2, 2015 -
Weekend reading: JWT’s nod to the past, eyes to the future
December 5, 2014 -
Sunni’s shining career
December 12, 2013 -
Molson: 225 years of ‘Made from Canada’ brewing
February 1, 2011 -
Hugh Dow: Media Person of the Decade
December 1, 2010 -
Pepsi in Quebec: deep roots
April 1, 2010 -
The Cola Wars: the Cherry Pepsi coup
April 1, 2010 -
Pepsi in Canada: highlights of the first 75 years
April 1, 2010 -
Forever young – Pepsi’s first 75 years in Canada
April 1, 2010 -
Media Agency of the Year
November 1, 2007 -
Media Director of the Year – Sunni Boot
November 1, 2007 -
Media Director of the Year – Chris O’Hara
November 1, 2007 -
Gold – ZenithOptimedia
November 1, 2007 -
Silver – MediaCom Canada – MBS/TMC
November 1, 2007 -
Bronze – M2 Universal
November 1, 2007 -
Honourable mention – Mediaedge:cia
November 1, 2007
