Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
montreal

Merkle opens up shop in Montreal

Dentsu has tapped David Beland and Dominique Verdon to lead the latest outpost for the CX and data agency.

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Humanise Collective expands training program to English market

The program aims to help agencies like Bleublancrouge and Glassroom find and attract young talent.

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Ali Leung brings a non-traditional style to Shopify

The company’s first Canadian head of marketing on why a strategy rooted in the success of merchants has been rewarding.

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2021 Media AOY Bronze: Touche blends the art of media with the science of data

With an audience planning process that is “obsessed” with consumer signals, the agency is now looking to trigger conversations on social.

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Twitter Canada hires new head of marketing

Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.

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Holt Renfrew goes agency-side for new marketing head

Cossette Media’s Wes Wolch will be joining the luxury retailer as SVP, marketing.

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2020 Media AOY Bronze: UM proves its worth

To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools.

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Brand building in unprecedented times

With the world on pause, leaders from the media realm ask if it is a good time to turn the focus away from bottom-funnel efforts.

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Media AOY Gold: Touché builds on tech and talent

“Embracing change” is now at the core of the media agency, which has offices in Montreal and Toronto.

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Media AOY Bronze: PHD Canada digs deep into data

The media agency is looking to the future with a bevy of new hires and clients.

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Schneiders stays true to tradition

The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.

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Sun Life: 150 years of making life brighter

How the financial company with humble Canadian roots has become an international powerhouse.

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Weekend reading: JWT’s nod to the past, eyes to the future

On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.

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Sunni’s shining career

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.

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Molson: 225 years of ‘Made from Canada’ brewing

This year, the beerco toasts its legacy of community involvement and refreshes its brands for the future.