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Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
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Houghton to San Francisco

Tony Houghton has accepted an irresistible offer and will start the new year as president of Hal Riney & Partners, San Francisco.Houghton, who is chairman and chief executive officer of Leo Burnett in Toronto, replaces Riney co-founder James Travis, who will…

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Old owners buy MP&G

Mike Preston and Leo Slocombe have bought back Marketing & Promotion Group, the Toronto sales promotion firm they founded in 1977, from Doane Raymond, trustee in bankruptcy for Clarke Hooper Canada.Clarke Hooper, a finance company which has owned the firm since…

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Seiko on watch for a multinational agency

In its search for a new shop, Seiko Canada is briefing seven multinational Toronto-based agencies recommended by u.s. counterpart Seiko Corporation of America and its agency ac&r of New York.The annual Canadian budget is less than $1 million.Brian Wynn, Seiko Canada…

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BBDO lays off 14

The calgary office of McKim Baker Lovick/BBDO has responded to the tightening of client purse strings by cutting 14 people from its media, public relations, accounting and creative departments.When McKim and Baker Lovick merged earlier this year, seven Calgary staffers were…

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Eight years with Bozell Borden picks U.S. shop

New York-based Borden has taken the first step in centralizing its North American marketing operation.The company has consolidated its North American dairy and pasta advertising with two u.s. shops, taking the $1.3-million Canadian assignment from Bozell Palmer Bonner of Toronto after…

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Tambrands starts fundtambrands Canada has taken its Help Tampax Help campaign Canada-wide this year after last year’s successful run that included 16 women’s shelters in the Toronto area.

Tambrands, working in partnership with the Canadian Women’s Foundation, has set up the Tampax Trust Fund to provide grants to women’s shelters for activities not usually funded by government.A national ‘You Donate & We’ll Match’ campaign runs to the end of…

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One of the many moves McArthur departs

Joan McArthur, senior vice-president, executive creative director of McCann-Erickson Advertising in Toronto, has left the agency three years after her much-heralded arrival from Ogilvy & Mather in Los Angeles.A statement from McCann President Gunnar Wilmot says the parting was mutually agreed…

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Statistics reveal unique profile

In this special report, Strategy takes a look at the Quebec market from the perspective of eight marketers.They discuss the characteristics specific to their target group and reflect on the values that make the Quebec market distinct.As well, James Warrington, head…

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Chalet Suisse caters to Quebecers’ tastes

Quebec is a very developed and competitive barbecue restaurant market compared with the rest of Canada.St. Hubert Chicken and Ribs, the major contender in the category since 1951, has a chain of 120 locations in Quebec.Chalet Suisse, which specializes in rotisserie…

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V&B drops OLC acct.

Vickers & Benson of Toronto has withdrawn from the Ontario Lottery Corp.’s agency pool.Jim Satterthwaite, chief operating officer of v&b, says the pool system did not allow the agency to do its best work because it needs to be involved in…

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Nintendo launch

Nintendo of Canada last week launched the first ‘mouse’ developed for a video game, along with a software package that allows users to draw, paint, animate and compose music.Mario Paint and Mouse uses a mouse and mouse pad similar to those…

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Saffer Media lets staff go

The transfer of media buying duties for Montgomery Ward department stores to Chicago has resulted in an undisclosed number of layoffs at Toronto’s Saffer Media, a division of Saffer Advertising.Media buyers for the Phar-Mor drugstore chain, also handled in Toronto, have…

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Seiko on watch for new agency

Seiko Canada has started a review of its advertising account.Base Brown & Partners of Toronto has handled Seiko’s Pulsar brand advertising since the mid-1980s, and in 1988 picked up the rest of the Seiko watch business, including Lasalle and Loras brands.Base…

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Gall gets drug account

Gall Communications of Montreal has been hired by Hoechst-Roussel Canada to introduce a drug for patients suffering from heart disease to medical and pharmacy professionals.The multimillion dollar print and direct mail campaign will get under way in the first half of…

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Grey to stay out of La Belle Province

Grey Canada will not open a new office in Quebec to fill the gap left by Partenaires Grey of Montreal.Partenaires recently filed for bankruptcy, taking clients and Grey Canada by surprise.Ev Elting, president and chief executive officer of Grey Canada, says…