Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
News

Speedy parts with MMBD

Miller Myers Bruce DallaCosta and Speedy Muffler King have split after 18 months.Industry sources have estimated the business to be worth about $6 million.Dennis Bruce, executive vice-president, director of planning at the Toronto agency, says the break-up was caused by differences…

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LB a shoe-in

Leo Burnett of Toronto has been awarded the u.s. advertising account for Johnston & Murphy shoes, worth between $3 million and $4 million.Johnson & Murphy, part of genesco, is a manufacturer, retailer and wholesaler of quality men’s shoes.It has 95 retail…

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ICA names Harding

John Harding, former president and co-founder of Laser Communications of Toronto, is the new executive vice-president of the Institute of Canadian Advertising.Harding, who came on board the ica last month, has been involved with the institute as a member and board…

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FRB wins chicken

The chicken Marketing Agency has chosen Toronto agency Freeman Rodgers Battaglia after a review that included Foster Advertising.Freeman Rodgers Battaglia specializes in food accounts and has handled the accounts of several other commodity marketing boards.Its client list includes the Ontario Milk…

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BSB adds Hare Ware

Backer Spielvogel Bates of Toronto will be launching a mixed media campaign for its newest client early next year.Belevedere International, which also makes Dep and European Formula hair care products, has added Fido Dido Hare Ware to its stable of brands…

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Uses of data increasing

The ways in which advertisers and agencies use pmb data are varied and becoming more sophisticated as understanding of the survey and its applications grows, according to a cross-section of client and agency representatives.Sandy Key, manager of media administration at Imperial…

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Wolf picks up Elcombe

Toronto-based Wolf Advertising went head-to-head with agencies from New York City, Ottawa and the state of Florida for its latest win – the advertising account for Elcombe Systems.Elcombe, located in Kanata, Ont., near Ottawa, has developed the ‘Mainstreet Messenger Remote Access…

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Sunkist awarded

Backer Spielvogel Bates, Toronto, has come out the winner of Sunkist’s $2.5-million Canadian advertising account.The account was held for the last 40 years by FCB/Ronalds-Reynolds.California-based Sunkist Growers is the world’s largest co-operative marketer of fresh and processed citrus products.Increased competition from…

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SmithKline awards acct. to Bozell

Smithkline Beecham Pharma has chosen Bozell Palmer Bonner to handle the $1-million advertising assignment for its biological division.Also on the short-list was Lally McFarland & Pantello, a Toronto shop specializing in pharmaceutical business.Bozell, which has no pharmaceutical experience, replaces Kennedy Huggins…

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FCB opens new Optimedia wing

Toronto-based FCB/Ronalds-Reynolds is setting up a separate agency-of-record unit to handle Quebec media business for Nestle Enterprises.The new Optimedia branch, fcb’s media buying division, which will operate as part of the media department of Montreal affiliate AugerBabeux FCB, opens Nov. 1.GelinasCarol…

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Torsney named

Toronto’s O’Keefe Centre has completed the agency search begun this past June, awarding the Torsney Group the $500,000 account.Also on the short-list were Robins Sharpe, Ranscombe & Company, Kaufman Advertising, Franklin Dallas and Chris Hughes, all of Toronto.Toronto-based Torsney will be…

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Groupaction wins Retail Comp gold

The winners of the 1992 Retail Comp Awards were announced at SAC – The Business Development Conference last Wednesday in Edmonton.The awards, organized each year by the Television Bureau of Canada (tvb), honor the best in retail television commercials.The gold award…

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Langmuir ponders opening own shop

Peter Langmuir is weighing his options, but expects his next move will be the formation of his own company, possibly a partnership.Langmuir recently left Toronto-based Saatchi & Saatchi Canada, where he had been senior vice-president and creative director for just over…

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Nielsen: partner in decisions

By 2012, David Tattle wants A.C. Nielsen to be considered the expert on broadcast information.Tattle, group vice-president, consumer-based services, Nielsen Marketing Research, says Nielsen ‘can’t just be publishers of ratings.’We need to assist each of our customers to use the information…

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Three more leave Communique

Three members of the Communique management team have resigned after the departure early last month of the president and co-founder, Tony Chapman.Ellie Rubin, director of business development, left last week, and Andrew Crighton, executive vice-president and co-founder, left a few weeks…