Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
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Purolator takes tube

Purolator Courier has gone to new lengths to satisfy its Toronto customers.The courier company now has drop boxes in every subway station, thanks to an exclusive contract with the Toronto Transit Commission.The new drop box network provides all regular overnight services…

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Cossette regains Gilbey account

Gilbey Canada’s $2-million Smirnoff vodka account has landed back at Cossette Communication-Marketing, Toronto after a year’s hiatus.The short-list for the review, which was launched this spring, included incumbent Ambrose Carr Linton Kelly and Vickers & Benson, both of Toronto, along with…

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SmithKline down to two

The biological division of SmithKline Beecham Pharma of Toronto is searching for a new agency to replace Kennedy Huggins Marchant Shields.Two agencies have been short-listed, with a decision expected within days.Kennedy Huggins resigned the business after a year, citing a possible…

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New look, new appointments at PJ

The head of Palmer Jarvis Advertising has unveiled a new look for the Vancouver agency.Frank Palmer, president of pj, announced a bolder version of the company logo in all upper-case letters, with the black square the old logo was set in…

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Gall wins Drug Trading

Drug Trading Company has awarded its $5-million account to a new agency owned by Solcom Group, the parent company of Ian Roberts Advertising.The agency will produce tv and radio creative only. Print and point-of-purchase material is handled in-house. Media buying duties…

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Car campaigns vary, but ‘value’ a constant

Breaking through the ad clutter is the annual fall challenge faced by automakers. The 1993 season is no exception.Car manufacturers gearing up to sell their new lines of vehicles are appealing to family values and family safety, as well as touting…

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Saatchi merger forms global unit

British-based Saatchi & Saatchi will merge two of its wholly owned subsidiaries to form an international agency network with annual billings of US$1.2 billion, making it the 17th largest group in the world.The merger will take effect Oct. 1.36 officesThe combining…

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Hayhurst T.O. closes

The toronto office of Calgary-based Hayhurst Communications closed last week after the loss this May of the $3-million Royal Trust account. Toronto’s Goodgoll Curtis has been hired to handle some Royal Trust assignments. Rich Thompson, managing partner of Parallel Strategies, Hayhurst’s…

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C-I-L goes to Saatchi

The c-i-l Dulux account, worth $1.4 million, has switched from MacLaren:Lintas to Saatchi & Saatchi, Toronto.The agency change in Canada is part of ICI Paints North America’s plan to reposition for North American free trade with the help of Saatchi &…

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Levi widens its scope

The latest campaign from Levi Strauss (Canada) maintains the youthful element of its past advertising but changes focus from its traditional target group.Bernard Gorecki, marketing service manager, says the idea behind the new ‘Levi’s is’ campaign is to show the variety…

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Five vie for Budget account

Five Toronto agencies are pitching for the Budget Rent a Car Canadian assignment along with the u.s. agency-of-record.On the list are Grey Advertising, Young & Rubicam, J. Walter Thompson, D’Arcy Masius Benton & Bowles and Camp Associates.Tracy-Locke/DDB Needham, of Dallas, which…

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Foster’s Koven named Thomson vice-president

Last month, Mary Koven assumed the position of vice-president and director, product development, for Toronto-based Thomson Newspapers and it is a perfect fit.Koven says it had to be to get her to leave the post of general manager at Foster Advertising.She…

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PEI awards its tourism acct. to Franklin Dallas

Fanklin Dallas made a big impression on Canada’s smallest province.Now Prince Edward Island is expecting the Toronto shop to create some dynamic advertising for its 1993 tourism campaign.Franklin Dallas was picked for the assignment from a short-list that included Toronto agencies…

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Kelley wins CHCH acct.

Hamilton, Ont TV station CHCH has switched its advertising account to Kelley Advertising, also of Hamilton, after several years with Toronto shop Pilcher Advertising.Rob Brignell, manager of promotions and advertising for chch, says the assignment is still being defined.But Brignell says…

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Neutrogena intros acne products

The September launch of three new Neutrogena products by Professional Pharmaceutical of Montreal signals its pursuit of a new, younger market.Roslyn Griner, director of marketing, says the introduction of three skincare products for acne-prone skin is aimed at snaring a younger…