Patti Summerfield

Contact Patti by sending an email to

Articles by Patti Summerfield

Kert to launch Craig

California-based Jenny Craig Weight Loss Centres has hired Kert Advertising to manage its launch into the Toronto market with a budget of more than $1 million. Kert will be handling a multimedia buy, primarily tv and print, and a public relations…


Gee wins sports store

The $1.5-million Sporting Life account has moved to Gee Jeffrey & Partners, Toronto, after three years with Grey Canada.The new agency chose an innovative way to announce the win.A box arrived emblazoned with the words, ‘These days, it takes a lot…


Coke offer gives Ex added value

Coca-Cola Canada will kick off the 114th annual Canadian National Exhibition in Toronto with free admission for a predicted opening-day crowd of more than 200,000.Busboards created by cne shop of two years, McKim Baker Lovick/BBDO, will promote Coca-Cola Day and the…


Delta chooses Robins Sharpe

Robins Sharpe Associates of Toronto has nabbed the $3-million Delta Hotels & Resorts assignment after an extensive review of 12 agencies.Short list The short-list also included Franklin Dallas and Enterprise Advertising. Delta started looking for a new agency for its 21…


Blouin garners Ouimet account

Blouin Coulombe Dube Thompson of Montreal has won the national advertising account of J.-R. Ouimet of Ville d’Anjou, Que., previously with Marketel/Foster/McCann-Erickson. Ouimet makes and markets prepared canned foods under the Cordon Bleu, Clark and Paris-Pate labels. Jacques Blouin, president of…


Que. buys exempt from QST

The head of the Institute of Canadian Advertising says many questions about the new Quebec Sales Tax and how it applies to the advertising industry have been answered, but that it may be some time before all issues are resolved.ICA President…


M&M drops V&B

A conflict of interest has prompted M&M Meat Shops of Kitchener, Ont. and Vickers & Benson to end their two-year relationship.In May, the specialty meat retailer began distributing two chicken products from Wendy’s Restaurants of Canada, a major competitor of v&b’s…