Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
News

Sunkist up for review

After 40 years with FCB/Ronalds-Reynolds, Sunkist Growers is reviewing its $2.5-million Canadian account. Sunkist has narrowed the search to MacLaren:Lintas, Doner Schur Peppler, Backer Spielvogel Bates and incumbent fcb/r-r. FCB has had the u.s. account for more than 80 years.Gee Winands,…

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Polaroid intros Party Film

Polaroid Canada expects to attract new customers to instant photography when Party Film hits the shelf in September.Polaroid is the only instant film available in Canada.Party Film has a colorful balloon border that is pre-exposed on the film and develops instantly…

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McArthur to judge NY fest.

Joan McArthur has joined the 100-member board of distinguished judges & advisors for The New York Festivals 1992. McArthur, senior-vice-president, executive creative director at McCann-Erickson of Toronto, is one of 13 new members chosen to judge the annual international tv advertising…

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Goodgoll wins RT

Royal Trust has picked Goodgoll Curtis of Toronto from a short-list of three to handle its advertising campaigns for fall and the January rrsp season. Royal Trust began looking for a shop in May after splitting with its a-o-r of two…

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Fun park account on offer

Canada’s Wonderland, just outside Toronto, has put its $3-million ad account up for review after eight years with J. Walter Thompson.Scott McConnell, public relations manager, says the review has been called because entertainment competition in the Toronto area has increased substantially…

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RT endsits search

Royal Trust has chosen an ad agency to handle upcoming projects but the name of the shop will not be announced until minor details have been worked out. Royal Trust reviewed five or six agencies after it split last May with…

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BNS to streamline its account

The Bank of Nova Scotia is consolidating its ad business with Cossette Communication-Marketing of Montreal. Geoff Bellew, the bank’s senior vice-president of retail marketing, says that by the end of this year the English-language portion of the account will have moved…

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BWCK picks up Unicef

Unicef Ontario has chosen Toronto-based Burghardt Wolowich Crunkhorn Kibble as agency-of-record after reviewing several firms.Media Buying Services, of Toronto, will be working with bwck.The pro bono account had been handled for the past 15 years by Wolf Advertising.Unicef is an international…

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Kert to launch Craig

California-based Jenny Craig Weight Loss Centres has hired Kert Advertising to manage its launch into the Toronto market with a budget of more than $1 million. Kert will be handling a multimedia buy, primarily tv and print, and a public relations…

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Gee wins sports store

The $1.5-million Sporting Life account has moved to Gee Jeffrey & Partners, Toronto, after three years with Grey Canada.The new agency chose an innovative way to announce the win.A box arrived emblazoned with the words, ‘These days, it takes a lot…

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Coke offer gives Ex added value

Coca-Cola Canada will kick off the 114th annual Canadian National Exhibition in Toronto with free admission for a predicted opening-day crowd of more than 200,000.Busboards created by cne shop of two years, McKim Baker Lovick/BBDO, will promote Coca-Cola Day and the…

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Delta chooses Robins Sharpe

Robins Sharpe Associates of Toronto has nabbed the $3-million Delta Hotels & Resorts assignment after an extensive review of 12 agencies.Short list The short-list also included Franklin Dallas and Enterprise Advertising. Delta started looking for a new agency for its 21…

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Blouin garners Ouimet account

Blouin Coulombe Dube Thompson of Montreal has won the national advertising account of J.-R. Ouimet of Ville d’Anjou, Que., previously with Marketel/Foster/McCann-Erickson. Ouimet makes and markets prepared canned foods under the Cordon Bleu, Clark and Paris-Pate labels. Jacques Blouin, president of…

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Que. buys exempt from QST

The head of the Institute of Canadian Advertising says many questions about the new Quebec Sales Tax and how it applies to the advertising industry have been answered, but that it may be some time before all issues are resolved.ICA President…

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M&M drops V&B

A conflict of interest has prompted M&M Meat Shops of Kitchener, Ont. and Vickers & Benson to end their two-year relationship.In May, the specialty meat retailer began distributing two chicken products from Wendy’s Restaurants of Canada, a major competitor of v&b’s…