Patti Summerfield
Articles by Patti Summerfield
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Tracey Lavender – ZenithOptimedia
November 1, 2007 -
Media Experts: the first 25 years
September 1, 2007 -
This is media
August 1, 2007 -
Canadian Tourism taps peer-to-peer media scene
August 1, 2007 -
Virgin does happy with freezie-cart-as-media road trip
August 1, 2007 -
plan B: Humour + user-generated content
August 1, 2007 -
Cross-country checkup
July 1, 2007 -
Intro
June 1, 2007 -
Michael So, media planner, Mediaedge:cia – Platinum online effort for Robax
June 1, 2007 -
Jelena Cosic, online account assistant, ZenithOptimedia – Innovative online gets phone ringing
June 1, 2007 -
Sabrina LaRosa, media supervisor, Mediaedge:cia – Touring the boundaries of media
June 1, 2007 -
Kim Haveman, group broadcast manager, Initiative Media – Team work – from the starting line – gets you the edge
June 1, 2007 -
Tracey Lavender, account executive, ZenithOptimedia – Extending kids’ fun – and your media buck
June 1, 2007 -
Jennifer Blenkhorn, media planner, MindShare – Canadian creativity – like bouncing baby – gets U.S. nod
June 1, 2007 -
Media’s best and brightest
May 1, 2007 -
Neil Cameron, media supervisor, ExceleratorMedia (MindShare)
May 1, 2007 -
Catherine Soucy, account manager, ZenithOptimedia Montreal
May 1, 2007 -
Kevin Paterson, account director, Initiative Media
May 1, 2007 -
Simcha Snell, media supervisor, Genesis Media
May 1, 2007 -
David Langley, media buyer/planner, Genesis Media
May 1, 2007 -
Genesis Media: Rant and Rave – Hilroy Canada
April 1, 2007 -
Mediaedge:cia: LG Chocolate launch – LG Electronics Canada
April 1, 2007 -
OMD Canada: Txt in to Get Toasted – McDonald’s Canada
April 1, 2007 -
PHD Canada: Candy-Coded Love Story – Kissables, Hershey Canada
April 1, 2007 -
Media deconstructed: Connected
March 1, 2007 -
PHD Canada and Capital C: Hairapy – Sunsilk, Unilever Canada
March 1, 2007 -
Carat Canada: Simplicity Lounge Campaign, Philips Canada
March 1, 2007 -
Starcom Worldwide: Keep Walking – Johnnie Walker, Diageo
March 1, 2007 -
PHD Canada: Unilever Canada, Dove Cool Moisture – A Cool, Green & Refreshing Clean
March 1, 2007 -
Pass it on: Canada’s WOM ROI earns its own budget line
February 1, 2007 -
Roll ’em: Online video ads are de rigueur for the new year
January 1, 2007 -
The Dominator: DDB wins Silver
December 1, 2006 -
Everyone wants their 15 megs of fame
November 1, 2006 -
Gold: ZenithOptimedia
October 1, 2006 -
Silver: MindShare
October 1, 2006 -
Bronze: MBS/The Media Company
October 1, 2006