Patti Summerfield
Articles by Patti Summerfield
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Rising Young Media Stars
September 1, 2006 -
Rising Young Media Stars
August 1, 2006 -
Regional roundup
July 1, 2006 -
Navigating the niche nets
July 1, 2006 -
Getting to engagement
June 1, 2006 -
Upside down – Q’s with…Maurice Lévy, chairman and CEO, Publicis Groupe SA, Paris
May 1, 2006 -
Q’s with…Rishad Tobaccowala, CEO Denuo/CIO Publicis Media Group, New York
April 1, 2006 -
The great outdoor
April 1, 2006 -
Reviving Radio
December 1, 2005 -
Broadband’s a hit
November 1, 2005 -
The action’s at retail
October 1, 2005 -
Signs, signs, everywhere (digital) signs
October 1, 2005 -
Who owns the strategy?
September 1, 2005 -
etc.tv attracts big brands
July 1, 2005 -
Regional roundup
June 1, 2005 -
Being there
April 1, 2005 -
What’s up with the Web? Two words: ‘Old school’
March 8, 2005 -
Zigging past the Zap
February 11, 2005 -
Kia: La Première star
February 11, 2005 -
Ikea: the making of a TV star
January 20, 2005 -
Behavioural studies
January 20, 2005 -
Going metrics
December 16, 2004 -
Heard any good ads lately?
November 12, 2004 -
ITV advertising on demand
November 12, 2004 -
Magazine moxy
October 15, 2004 -
Beyond the 30-second spot
September 17, 2004 -
Casting for a better Net
August 23, 2004 -
Media innovator Peter Swain departs MBS
July 12, 2004 -
Waiting for CHUM
June 14, 2004 -
Fall spend forecast
June 14, 2004 -
‘No sex please, we’re American’
June 14, 2004 -
Canucks prefer amateur athlete sponsors
May 17, 2004 -
Canada likely to follow U.S. PVR measurement guidelines
May 3, 2004 -
Interview with…international media guru Jack Myers
May 3, 2004 -
State of Specialty: queen of non-appointment TV
May 3, 2004 -
PMB re-weighting sets off high-income explosion
May 3, 2004
