Patti Summerfield
Articles by Patti Summerfield
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Market Meter
May 3, 2004 -
Agency execs now less trusted than lawyers
April 19, 2004 -
Exposed: thirty seconds with a marketing maven – Monique Raymond
April 5, 2004 -
Almost half of Canadians cutting carbs
March 22, 2004 -
Bronze: MacLaren MRM
March 22, 2004 -
PVRs threaten channel surfing
March 8, 2004 -
What’s next: The U.K.’s best known media pioneer looks to the future
March 8, 2004 -
Market Meter
March 8, 2004 -
The Ex-Lax equation
February 23, 2004 -
Slow and steady
February 9, 2004 -
Will PPMs mean higher rates?
February 9, 2004 -
49th Media: not dead yet
February 9, 2004 -
Market Meter
February 9, 2004 -
The year media came into its own
January 12, 2004 -
Market Meter: Special edition: Outlook 2004
January 12, 2004 -
‘They need to be accountable’
November 17, 2003 -
$100 million media account gets no takers
November 17, 2003 -
Canada’s top 12 media companies
November 17, 2003 -
They like the show – but did they see the ad?
November 17, 2003 -
Market Meter
November 17, 2003 -
The death of demographics
October 20, 2003 -
The death of demographics
October 20, 2003 -
The death of demographics
October 20, 2003 -
Nielsen Single Source or Unity?
October 20, 2003 -
Nielsen Single Source or Unity?
October 20, 2003 -
Prompt payment discounts disappear
October 20, 2003 -
Market Meter
October 20, 2003 -
Meet the CCP
September 22, 2003 -
Starcom restructures
September 22, 2003 -
Financial spend on the mend
September 22, 2003 -
Media suppliers cosy up to clients
August 25, 2003 -
EDI spreading one company at a time
August 25, 2003 -
Research updates
August 25, 2003 -
Market Meter
August 25, 2003 -
Media creativity: all talk, no action
July 28, 2003 -
A cheaper way to build brands
July 28, 2003
