Patti Summerfield
Articles by Patti Summerfield
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Scarlett: Editorial content needs work, say buyers
July 28, 2003 -
Market Meter
July 28, 2003 -
Casters fight U.S. specialty invasion
June 30, 2003 -
The regions hold
June 16, 2003 -
TIME Canada consolidates brands, brings sales in-house
June 2, 2003 -
Opening shop in the ‘land of the brave’
May 19, 2003 -
Rediscovering boomers
May 5, 2003 -
Cracking client conflict
May 5, 2003 -
PPM launch a go for September
May 5, 2003 -
Market meter
May 5, 2003 -
Prada on sale – at The Bay?
March 24, 2003 -
Safe haven
March 10, 2003 -
At the apex of change
March 10, 2003 -
What do marketers really think about media?
February 10, 2003 -
Playing musical formats
February 10, 2003 -
A new radio player emerges
February 10, 2003 -
Vancouver’s JACK jumps out of the box
February 10, 2003 -
A cross-country compendium of media buying activity levels
February 10, 2003 -
Combase gears up for Phase Two
February 10, 2003 -
Account planning under the microscope
January 27, 2003 -
Cooling to convergence
January 13, 2003 -
How will media-neutral planning change advertising?
January 13, 2003 -
New Starcom group puts branding promise in motion
January 13, 2003 -
AOL incursion shows new thinking at work
January 13, 2003 -
Strategic tool launch ignites OMD
January 13, 2003 -
Original ads rare gift at Xmas – but every year they arrive earlier
December 2, 2002 -
Media auditing comes to Canada
November 18, 2002 -
Is interactive TV broadcasting?
November 18, 2002 -
Fusion confusion
November 18, 2002 -
Market Meter
November 18, 2002 -
No more Mr. Nice Guy: charities get aggressive
November 4, 2002 -
Is Canada’s rush to PPMs a big mistake?
October 21, 2002 -
PVRs won’t kill the TV ad
October 21, 2002 -
Buyers buoyant about Deep Sky
October 21, 2002 -
A cross-country survey of media buying activity levels
October 21, 2002 -
Marketers keep it real
October 7, 2002
