Patti Summerfield
Articles by Patti Summerfield
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Is TV measurement measuring up?
September 23, 2002 -
How much conflict is too much?
September 23, 2002 -
Thwarting mother nature
September 23, 2002 -
Shopping wasn’t good so The Bay makes it better
August 26, 2002 -
Increased TV clutter dilutes ad effectiveness: Study
August 12, 2002 -
Shakeup in Vancouver
August 12, 2002 -
Viewership static since the ’80s
August 12, 2002 -
Quest for youth
August 12, 2002 -
The numbers are in
July 29, 2002 -
Transcontinental pledges not to interfere with new papers
July 29, 2002 -
Shattering the myths
July 29, 2002 -
PBR lowdown
July 15, 2002 -
Guenette: how Flavour stole back a piece of the branding pie
July 1, 2002 -
The regions rally
June 17, 2002 -
How do you market electricity in a newly deregulated energy economy?
June 3, 2002 -
ADexact technology allows for targeted TV ads
June 3, 2002 -
RSVPs evolve
May 20, 2002 -
Waterloo Maple: It really is rocket science
May 20, 2002 -
Big brewers miss out on growing demo
May 6, 2002 -
Global advertising isn’t always the best strategy
April 22, 2002 -
Integrated campaign for first-time homebuyers
April 22, 2002 -
Loyalty in the new millennium
April 22, 2002 -
The future of loyalty
April 22, 2002 -
AAPQ finds Quebec brands undersupported
April 8, 2002 -
Can Canada support mega-agencies?
March 25, 2002 -
Plan B: Less is more
March 25, 2002 -
Agency rehab: rebuilding creative credentials
March 11, 2002 -
Wipeout! Convenience checkmates conservation for Canadian consumers
March 11, 2002 -
Agencies boost biz acumen with client marketers at helm
February 25, 2002 -
Drug brands boost offerings with after-pills
February 25, 2002 -
CNA looks at cutting fees to bring back the Sun
February 25, 2002 -
Agencies expand during downturn
February 11, 2002 -
RSP Wars: Desperately seeking distinction
February 11, 2002 -
Wordless copy marks ‘less is more’ M.O.
February 11, 2002 -
Marketers ratchet up creativity to break through
January 28, 2002 -
Rating the buyers
January 28, 2002
