Patti Summerfield
Articles by Patti Summerfield
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How would you market the new digital television channels?
January 14, 2002 -
Account Action
January 14, 2002 -
Labatt gets a Grip on its advertising
January 14, 2002 -
Booze wars have few winners
January 14, 2002 -
Account Action
December 17, 2001 -
Marketers roundtable: Change or be changed
December 17, 2001 -
Vancouver begins test to buy broadcast electronically
December 17, 2001 -
Is the advertising agency model flawed?
December 3, 2001 -
Account Action
December 3, 2001 -
Media market soft but no one’s seeing
December 3, 2001 -
Measuring ROI still a major challenge
December 3, 2001 -
Marketing the agency
November 19, 2001 -
How can airlines get consumers flying again?
November 19, 2001 -
Boden to retire
November 19, 2001 -
ICA rebrands
November 19, 2001 -
Account Action
November 19, 2001 -
Ammirati puts positive spin on Labatt loss, Sears drop
November 19, 2001 -
Fire the handlers redux?
November 19, 2001 -
Nielsen Media Research ventures into fusion territory
November 5, 2001 -
How can retailers lure consumers back into holiday shopping mode?
November 5, 2001 -
Account Action
November 5, 2001 -
Outdoor Canada captures elusive male target
November 5, 2001 -
The National Post scales back to business
November 5, 2001 -
New execs steer agencies through choppy waters
October 22, 2001 -
Account Action
October 22, 2001 -
Zellers, O&M part company
October 22, 2001 -
What do you give the customer who has everything?
October 22, 2001 -
Targetability will aid SDM mag
October 8, 2001 -
Account Action
October 8, 2001 -
Account Action
September 24, 2001 -
Vancouver media directors set to launch EDI initiative
September 24, 2001 -
CMDC puts the brakes on research
September 24, 2001 -
The last mass medium goes niche
September 24, 2001 -
Bridging the gap
September 10, 2001 -
Integration and solid strategy key to Cossette Molson Dry win
September 10, 2001 -
Account Action
September 10, 2001
