Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
News

PVRs threaten channel surfing

In a future with less sampling, do new shows stand a chance?

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What’s next: The U.K.’s best known media pioneer looks to the future

In 1976 when Chris Ingram founded U.K. media agency CIA, he had a vision of the future of advertising. Media was at the heart of that future.

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Market Meter

Conventional broadcast TV

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The Ex-Lax equation

Putting a fresh, contemporary face on a mature brand is always a challenge but even more so when the brand happens to be Ex-Lax and the category a decidedly unsexy OTC sector: stimulant laxatives.

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Slow and steady

The last quarterly reports of 2003 are out and analysts are getting a grip on the year to come: Look for slow, steady media spend growth overall, with above average spurts in radio, magazine, O-O-H and Internet

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Will PPMs mean higher rates?

The portable people meter is performing well in the Montreal francophone market, and BBM Canada expects the data spewing from the new audience measurement system to be ready for daily use by media buyers and sellers within weeks. Still, the industry is divided on the impact and effectiveness of this newest measurement tool.

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49th Media: not dead yet

Kevin Shea’s 49th Media is primed for battle and ready to reapply to the CRTC for permission to sell Canadian ads on such U.S. cable channels as CNN and A&E.

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Market Meter

Conventional broadcast TV

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The year media came into its own

As the industry closes shop on 2003, Strategy MEDIA’s Patti Summerfield looks back at the issues, news and people that defined the year

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Market Meter: Special edition: Outlook 2004

To mark the advent of a new year, this issue’s meter looks at activity for the next 12 months. In 2004, newspapers and conventional broadcasters can expect some battles from agencies and clients over what many consider to be outlandish rate hikes.

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‘They need to be accountable’

Marketers and buyers say sellers who don’t measure ad effectiveness are driving dollars to those who do

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$100 million media account gets no takers

Communications Canada considers revised RFP, splitting media among several agencies or moving it in-house

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Canada’s top 12 media companies

1. Bell Globemedia

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They like the show – but did they see the ad?

With new technology and new players like Rogers, true TV ad audience measurement is just around the corner

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Market Meter

A cross-country compendium of media-buying activity levels