Rob Young

Contact Rob by sending an email to ryoung@brunico.com

Articles by Rob Young
News

Newspapers and musical chairs

In the lobby of the Toronto Star building, just off to the side of the security desk, there stands a linotype machine, complete with explanatory plaque and black-and-white photos. The machine is a statue erected, not to a dead politician, but to a dead technology. It says to the workers hurrying by: ‘I was once important. I made a difference. But I got replaced. And then everything changed.’

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Land rush mentality grips digital TV channels

Last year, hundreds of applicants rushed to the CRTC in an attempt to nail down digital channel licenses.

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Seniors displaying growing interest in Net

An 80-year-old has a newfound interest in the computer.
Sheila Cohen, who works here at HYPN, told me an interesting story about her 80-year-old neighbour; a story that highlights how computer technology is beginning to gain acceptance amongst Canada’s 70+ set.

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I’ve seen the Olympics, and it is convergence

It struck me suddenly on the morning of Friday, July 13th – the morning the site for the 2008 Olympics was announced – that the Olympics could no longer be considered a media event. It has even outgrown the classification of media spectacle. It has morphed into something new that exhibits unique characteristics. We have never seen anything like it before. The Olympics is functioning more like a medium unto its own. In fact, it is behaving like a convergent medium.

News

Onward ho, and don’t look back

On Thursday, June 21, PMB 2001 cast a new light on Canada’s magazine readership landscape, and confusion will ensue as buyers and sellers, planners and publishers, adjust to their new surroundings. It’s like going back to your hometown and finding everything has changed. That big room now looks small. The small tree now looks big. Things have changed, but not uniformly.

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In praise of paper

Why do most of us prefer to read a newspaper article in its original ink on paper format when a perfectly good Internet version of the original is available? Why do we gravitate towards the magazine version of that recipe rather…

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Deconstruction of the Media Landscape

It’s official – at least according to The Meyer’s Report. …

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The not-so-lost-art of storytelling

My running buddy Sandy Van told me about a furniture-for-sale message posted on her lobby bulletin board – it gave a telephone number and a request that people not call during the airing of ‘it.’ …

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In praise of a good graph

I see hundreds of examples of bad data graphics every month. TV stations track audiences with no points of reference. Lines in charts emerge from the left and flow to the right, leading nowhere in particular. Bar charts, like silhouettes of…

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You only get when you give

They that govern the most make the least noise….

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Music can bridge generational divide

Have you seen the most recent commercial for the VW Cabrio – the one that opens with an aerial shot of a convertible travelling a moonlit road? Riding in the car are two couples, sporting late ’60s Beatles haircuts, staring up…

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Illiteracy the greatest threat to print media

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations….

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Perspective is everything

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations….

News

Spring is a medium

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations….

News

Spring is a medium

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations….