Rob Young
We’re in danger of losing our ability to be patient
Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. Last month, my father, my daughter and I spent a couple of hours walking…
We’re in danger of losing our ability to be patient
Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. Last month, my father, my daughter and I spent a couple of hours walking…
AOL, Time Warner deal spells end of ‘old media’
Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. I’ve owned a Bugs Bunny mouse pad for years. That makes me a futurist…
AOL, Time Warner deal spells end of ‘old media’
Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. I’ve owned a Bugs Bunny mouse pad for years. That makes me a futurist…
We’re at the summit of a media pass
Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. In the Canadian Rockies, there is a 385-square-kilometre piece of heaven on earth, bounded…
NADbank media fest belies size of interested audience
Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. Friday, Oct. 29 was a very interesting day. I was interviewed by five newspaper…
Media habits belie boomers’ reformist reputation
Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. I’d like to credit the National Post for providing me with last month’s most…
Advertisers can learn a lot from worms
Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. All of us in the ad business could learn a thing or two from…
Beware the control freaks of Generation Y
Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. Even before the tragedy at Columbine High, The Matrix had acquired a certain literary…
Joe DiMaggio: A man of baseball and a man of the media
Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. Joe DiMaggio was a legendary baseball hero whose life was marked by the three…
Fragmentation not the foe it’s thought to be
Rob Young is a founding partner and senior vice-president, planning and research, at Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. These are busy media times. This morning, I watched two TV channels, two specialty sports…
Special Report: Out-of-Home: Five key issues dominate in outdoor: Young: Planning, Buying, Location Quality, Posting and Follow-up are essential considerations
Also in this report:- Transit suppliers fight misconceptions: Notion that interior transit audience limited to teens and blue-collar consumers finally giving way as new categories of advertiser take public transit p.16- Location, location, location: Grant: Old real estate adage also applies…
Changing technology and the future of outdoor
Rob Young, senior vice-president of research and planning with Harrison Young Pesonen and Newell, delivered a speech recently to an outdoor advertising conference in Marina Del Rey, Calif.Young took a broad look at the changing media environment.Using the metaphor of a…
