Rob Young

Contact Rob by sending an email to ryoung@brunico.com

Articles by Rob Young
News

We’re in danger of losing our ability to be patient

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. Last month, my father, my daughter and I spent a couple of hours walking…

News

We’re in danger of losing our ability to be patient

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. Last month, my father, my daughter and I spent a couple of hours walking…

News

AOL, Time Warner deal spells end of ‘old media’

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. I’ve owned a Bugs Bunny mouse pad for years. That makes me a futurist…

News

AOL, Time Warner deal spells end of ‘old media’

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. I’ve owned a Bugs Bunny mouse pad for years. That makes me a futurist…

News

We’re at the summit of a media pass

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. In the Canadian Rockies, there is a 385-square-kilometre piece of heaven on earth, bounded…

News

NADbank media fest belies size of interested audience

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. Friday, Oct. 29 was a very interesting day. I was interviewed by five newspaper…

News

Media habits belie boomers’ reformist reputation

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. I’d like to credit the National Post for providing me with last month’s most…

News

Advertisers can learn a lot from worms

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. All of us in the ad business could learn a thing or two from…

News

Beware the control freaks of Generation Y

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. Even before the tragedy at Columbine High, The Matrix had acquired a certain literary…

News

Joe DiMaggio: A man of baseball and a man of the media

Rob Young is a founding partner and senior vice-president, planning and research at Toronto-based Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. Joe DiMaggio was a legendary baseball hero whose life was marked by the three…

News

Fragmentation not the foe it’s thought to be

Rob Young is a founding partner and senior vice-president, planning and research, at Harrison, Young, Pesonen & Newell, one of Canada’s largest media management operations. These are busy media times. This morning, I watched two TV channels, two specialty sports…

News

Special Report: Out-of-Home: Five key issues dominate in outdoor: Young: Planning, Buying, Location Quality, Posting and Follow-up are essential considerations

Also in this report:- Transit suppliers fight misconceptions: Notion that interior transit audience limited to teens and blue-collar consumers finally giving way as new categories of advertiser take public transit p.16- Location, location, location: Grant: Old real estate adage also applies…

News

Changing technology and the future of outdoor

Rob Young, senior vice-president of research and planning with Harrison Young Pesonen and Newell, delivered a speech recently to an outdoor advertising conference in Marina Del Rey, Calif.Young took a broad look at the changing media environment.Using the metaphor of a…