Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
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Some of WGSN’s radical trends for 2022

The firm paints a picture of brands dabbling with waterless washing, crypto loyalty, fermenting ingredients and smart textiles.

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McCain’s plant-based roots grow stronger

The CPG co bets on innovation gains as it continues to invest in start-ups all over the world.

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Happy Holidays from Strategy

Regular news coverage resumes on Jan. 5, 2022, but in the meantime, you can catch up on our year-end coverage.

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Nesto tries to make the mortgage process less of a slog

New CMO Martin Aubut has been trying to distance the platform from traditional ways of doing things as it expands across Canada.

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Pattison Food Group stands up for the little guy in the grocery business

Save-On Foods president Darrel Jones explains why a team-up between independent stores, and a spark from new CMO Peter Housley, will help it challenge the likes of Loblaw and Walmart.

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Swoop is turning discounts into travel demand

From the C-Suite newsletter: The low-cost carrier has been selling off inventory in a way that adds urgency to recovery.

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How beating bots to sneaker drops led to Adidas’ bigger D2C play

President Alim Dhanji thinks the Confirmed app can build fandom with content marketing.

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Harry Rosen tries on a new look for the discount shopper

From the C-Suite newsletter: FinalCut is a platform for an under-served customer: men seeking bargains on luxury fashion.

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Athleta has high hopes for Canada

A primed market, vibrant malls and connecting to women’s hockey are paving the way for the Gap brand’s expansion.

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2021 Brand of the Year: Aritzia climbs to new heights

With a surging ecomm and U.S. business, the fashion retailer is in full expansion mode.

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2021 Brand of the Year: For Sephora, beauty is in the eye of the customer

The retailer is transcending beauty standards and giving a voice to diverse communities.

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2021 Brand of the Year: Telus makes the future friendly

How the telco is putting its technological prowess to work solving critical human needs.

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2021 Brand of the Year: High-touch meets high-tech at Harry Rosen

How the iconic menswear retailer reset its brand for a new generation of customers.

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2021 AOY, Digital and Design Gold: Rethink’s winning streak hits a milestone

The agency’s triple win comes after a year of initiating people-pleasing initiatives and going against the traditional agency culture grain.

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2021 Small AOY Gold: 123w is a talent magnet

The indie shop is embracing being in the transformation business after a year of revamping and accelerating brands.