Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
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How beating bots to sneaker drops led to Adidas’ bigger D2C play

President Alim Dhanji thinks the Confirmed app can build fandom with content marketing.

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Harry Rosen tries on a new look for the discount shopper

From the C-Suite newsletter: FinalCut is a platform for an under-served customer: men seeking bargains on luxury fashion.

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Athleta has high hopes for Canada

A primed market, vibrant malls and connecting to women’s hockey are paving the way for the Gap brand’s expansion.

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2021 Brand of the Year: Aritzia climbs to new heights

With a surging ecomm and U.S. business, the fashion retailer is in full expansion mode.

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2021 Brand of the Year: For Sephora, beauty is in the eye of the customer

The retailer is transcending beauty standards and giving a voice to diverse communities.

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2021 Brand of the Year: Telus makes the future friendly

How the telco is putting its technological prowess to work solving critical human needs.

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2021 Brand of the Year: High-touch meets high-tech at Harry Rosen

How the iconic menswear retailer reset its brand for a new generation of customers.

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2021 AOY, Digital and Design Gold: Rethink’s winning streak hits a milestone

The agency’s triple win comes after a year of initiating people-pleasing initiatives and going against the traditional agency culture grain.

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2021 Small AOY Gold: 123w is a talent magnet

The indie shop is embracing being in the transformation business after a year of revamping and accelerating brands.

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2021 Digital AOY Silver: The digital engine that is FCB

The shop looks at creativity as “an economic multiplier” with a focus on building sustainable brand platforms that adapt with the times.

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Indigo looks past the shelf to build on its equity pledge

From the C-Suite newsletter: Supply chain surveys, new KPIs and hiring a Knowledge Keeper are all pushing new DEI standards.

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Will Pret a Manger’s team-up with A&W deliver on the hype?

QSRs have a history of partnerships that flopped. How a clear vision of brand perception and expectations can reduce the risk.

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Eight lessons on how to work for change

Initiative’s Ishma Alexander-Huet has spent two months sharing what she has learned about making the industry more equitable.

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Rice Krispies brings cereal and treats together around moments of fun

A platform covering all the brand’s products shows how “a simple grain of rice” can help families find magical moments to savour.

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Here’s the jury for the 2022 AToMiC Awards

With the first submission deadline approaching, meet the experts that will be recognizing status-quo defying work.