Staff
Some of WGSN’s radical trends for 2022
The firm paints a picture of brands dabbling with waterless washing, crypto loyalty, fermenting ingredients and smart textiles.
McCain’s plant-based roots grow stronger
The CPG co bets on innovation gains as it continues to invest in start-ups all over the world.
Happy Holidays from Strategy
Regular news coverage resumes on Jan. 5, 2022, but in the meantime, you can catch up on our year-end coverage.
Nesto tries to make the mortgage process less of a slog
New CMO Martin Aubut has been trying to distance the platform from traditional ways of doing things as it expands across Canada.
Pattison Food Group stands up for the little guy in the grocery business
Save-On Foods president Darrel Jones explains why a team-up between independent stores, and a spark from new CMO Peter Housley, will help it challenge the likes of Loblaw and Walmart.
Swoop is turning discounts into travel demand
From the C-Suite newsletter: The low-cost carrier has been selling off inventory in a way that adds urgency to recovery.
How beating bots to sneaker drops led to Adidas’ bigger D2C play
President Alim Dhanji thinks the Confirmed app can build fandom with content marketing.
Harry Rosen tries on a new look for the discount shopper
From the C-Suite newsletter: FinalCut is a platform for an under-served customer: men seeking bargains on luxury fashion.
Athleta has high hopes for Canada
A primed market, vibrant malls and connecting to women’s hockey are paving the way for the Gap brand’s expansion.
2021 Brand of the Year: Aritzia climbs to new heights
With a surging ecomm and U.S. business, the fashion retailer is in full expansion mode.
2021 Brand of the Year: For Sephora, beauty is in the eye of the customer
The retailer is transcending beauty standards and giving a voice to diverse communities.
2021 Brand of the Year: Telus makes the future friendly
How the telco is putting its technological prowess to work solving critical human needs.
2021 Brand of the Year: High-touch meets high-tech at Harry Rosen
How the iconic menswear retailer reset its brand for a new generation of customers.
2021 AOY, Digital and Design Gold: Rethink’s winning streak hits a milestone
The agency’s triple win comes after a year of initiating people-pleasing initiatives and going against the traditional agency culture grain.
2021 Small AOY Gold: 123w is a talent magnet
The indie shop is embracing being in the transformation business after a year of revamping and accelerating brands.
