Staff
SXSW blog: The maker movement
Printing entire buildings or airplane wings? How about 3D printing with silkworms? Check out cool tech from the conference.
SXSW blog: No more ‘me too’ real-time marketing
Tribal Worldwide’s Laura Muirhead’s lessons from Lego and Sharknado on really marketing in real time.
Top Cannes contenders: Innovation
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
SXSW blog: Wearables are the future
BBDO’s Linda Carte looks at how these devices will change the conversation around security and health.
The home run mentality
TBWA’s George Nguyen’s on why agencies will fail if they ask clients to take all the risk.
Top Cannes contenders: Creative Effectiveness
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
Top Cannes contenders: Film Craft
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
Shopper Marketing Forum round-up
From socio-cultural shifts affecting the consumer brain to Big Data and what millennials want, here are a few takeaways from the Shopper Marketing Forum.
Lessons from e-tailers
Nurun’s Audrey Carr on three expectations shoppers have, and how bricks and mortar stores should tap into them.
Think like a retailer
Maple Leaf Foods’ Nola Martin gives advice on how to get a store on board with your shopper marketing program.
A marketing tipping point
Hunter Straker’s Matthew Diamond looks to the future of the industry, suggesting the best organizations will test and learn, and evolve.
Shopper Innovation Awards judges
Learn more about the co-chairs and jurists behind the Shopper Innovation Awards.
Emotion vs logic: How do you decide?
Sometimes the brain knows what the mouth can’t say. True Impact’s Diana Lucaci makes the case for neuromarketing.
The Facebook conundrum
Or “how I stopped worrying and loved the algorithm.” Leo Burnett’s Thomas Kenny looks at dealing with the fallout from FB’s changes.
Knowledge, the new elitism
Anthropologist Johanna Faigelman says the elite are no longer born, they’re made.
