Tanya Kostiw

Contact Tanya by sending an email to tkostiw@brunico.com

Articles by Tanya Kostiw
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Why digital shops need to be proactive

SoDA’s latest report reveals what clients value most in their digital agency.

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Relief for the Cannes-nots among us

Bitter about being left behind? Union has the answer.

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Blue is the new black

Beauty Gives Back is encouraging consumers to rock the colour and draw attention to an often overlooked aspect of cancer.

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Cheerios’ anti-diet mission

In its latest campaign focused on the health and wellness of young girls, Multi-Grain Cheerios goes head-to-head with “dietainment.”

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Hellmann’s tackles food deserts

No, we’re not talking desserts. The brand is shifting its attention to food access, undertaking its first lobbying efforts.

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IGA and Unilever cook up a shopper program

Culinary artist Melanie Marchand takes centre stage in the evolving Quebec campaign.

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Retail and e-comm take flight at MaRS

The Toronto innovation hub, which helps scale startups, has launched a retail and digi comm division, with players like P&G and Indigo on board.

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Big retailers miss the mark on local foods

A new LoyaltyOne study reveals buying local is important to most Canadians, but obstacles unrelated to price prevail.

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Optimum ramps up its digital play

Shoppers Drug Mart boosts its iconic loyalty program with a new app, website and enhanced personalization push.

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AToMiC Awards: Getting in on the action

Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.

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AToMiC Awards: Shock and awe

Surprising and delighting consumers is child’s play. check out the brands that have taken the surprise factor to the next level.

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AToMiC Awards: Power to the people

CSR is today’s norm. but helping consumers enact social change takes it up a notch.

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AToMiC Awards: Participation is king

When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.

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One-hour grocery delivery lands in Toronto

Pushing a similar platform to Instacart south of the border, Canadian startup InstaBuggy is the latest to get in on the convenience game.

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The next big things in retail

As omni-channel becomes the name of the game, and the lines between physical and digital blur, here are some trends to watch.