Tanya Kostiw

Contact Tanya by sending an email to tkostiw@brunico.com

Articles by Tanya Kostiw
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Oliver Walsh gives Aritzia a digital makeover

We’re rolling out our Marketers of the Year all week. First up, the fashion brand’s first CMO has led it into uncharted digital waters.

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Throwback Thursday: strategy in 2012

Which QSR giant launched a transparency push that has since won it some serious hardware?

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Future Shop goes small

A look at the retailer’s small concept strategy as it gears up to open its latest store.

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Perrier’s playful packaging

Aiming to reach a younger demo, the brand launches a street art-inspired look.

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Edge joins forces with Ubisoft

The Energizer shave gel taps into the Assassin’s Creed: Unity launch to reach gamers.

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ShoeMe shows commuters the shoes

The e-tailer launches a shoppable wall to ease Canadians’ hesitation around buying footwear online.

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DAOY Gold (tie): John St.’s appetite for acceleration

The shop is taking a new approach to measurement and analytics.

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PR AOY Silver: Narrative fashions its own storyline

The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.

Infographic: dining-out trends

Check out how the importance of healthy options differs between dinner and late-night occasions for consumers.

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Wheat Thins gets defensive

Need some viking protection? The brand’s latest Twitter push has characters to guard your tweets.

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Brands of the Year: Beyond the Rack gets into closets

How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.

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Boo-worthy brand opps

Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.

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One of these babies won’t get a fair chance

Girls’ rights and human rights are the same, says a new campaign from Plan Canada.

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Toys ‘R’ Us calls upon the young at heart

To celebrate its 30th, the toy retailer asks consumers to take a pledge to “never grow up.”

Ritz bites into UGC for new format launch

With Ritz To-Go hitting shelves, the Mondelez brand asks consumers to make their own comic strip.