Tanya Kostiw

Contact Tanya by sending an email to tkostiw@brunico.com

Articles by Tanya Kostiw

Walmart’s budding beauty play

Flower, the retailer’s cosmetics line with Drew Barrymore, hits stores this fall, touting prestige at an affordable price.

Fast-casual restos growing quicker than fast-food

A new Technomic report finds the lines between the two competitors in the limited-service restaurant category are getting fuzzy.

Chef Apollo

Hunt’s gets consumers cooking

The canned tomato brand teams up with a celebrity chef in Quebec to stir up interest in its products.

Altuzarra at Montreal Fashion & Design Festival

Target rolls out collaborations

Tapping into the popularity of limited runs, the retailer brings in new fashion and home lines.

envir

EnviroKidz’s conservation play

Aye, sea turtles! The Nature’s Path brand has kicked off its first-ever push, tapping its environmentalism.

Aug 2004 cover

Throwback Thursday: strategy in 2004

For strategy’s 25th anniversary, we’re travelling through time. In ’04, the sponsorship scandal rocked the industry.

Got what it takes to be a Mexican chef?

Old El Paso gets consumers cooking – literally – to help them overcome the fear that they can’t recreate a meal themselves.

Dove50th

Dove celebrates a milestone

The brand kicks off a campaign celebrating its own 50th anniversary by feting women on their birthdays.

Is 60 the new 50?

Since people are living longer and view aging more positively, they’re redefining what it means to have a family later in life. A new JWT report looks at how brands can respond.

heart and stroke

Which Canadian campaign scored an IPA shortlist nod?

Hint: it’s health-focused, has already won a CASSIE and has garnered 200,000 “risk assessments” online.

Shoppers Drug Mart names new SVP marketing

Former Rogers exec Shelagh Stoneham joins the retailer, filling the role vacated by Sandra Sanderson a year ago.

The ties that bind skate sharpeners, musicians and sandwich artists

Passion for craft unites, according to Subway’s latest campaign.

Well.ca inspires early New Year’s resolutions

The e-tailer has reason to celebrate after garnering more than 11.5 million Twitter impressions for its new campaign.

Weekend reading: Chapman’s next chapter

The industry vet says goodbye to Capital C with some parting words for the ad biz.

Holt Renfrew Centre gets hyper local

Aiming to drive traffic to its under-the-radar shops, ads will target users in Toronto’s Yonge and Bloor area.