Tanya Kostiw

Contact Tanya by sending an email to tkostiw@brunico.com

Articles by Tanya Kostiw

Innovation summit set to tackle global challenges

A new conference focused on innovative sustainability could connect marcom folks with experts from other fields.

Unilever’s edge is global, green and digital

Dickie Martin, the CPG co’s new VP marketing, brings worldly knowledge to the Canadian market.

Mott’s solves snack stress

Targeting moms looking for healthy options, the brand plans to follow up its current in-store campaign with a back-to-school push.

Berube

L’Oreal hones in on a one-on-one approach with shoppers

The beauty brand’s new CMO Stephane Berube discusses why big data is key in the age of consumers without borders, and which emerging target demos are on the co’s radar.

Dentyne prepares daters to pucker up at the movies

Striving to become part of millennials’ pre-date ritual, the gum brand has partnered with Cineplex for its latest campaign.

Time for a cold one

Molson Canadian 67 and Sapporo have unveiled new campaigns ahead of the May long weekend.

Beauty at any age

An upcoming fall campaign from Dove will hone in on how women feel about their age.

Recipes for innovation

The co-founders of Beyond the Rack and Busbud shared their keys to innovation and creativity at a Toronto event last night.

Taking a stand against child slavery

The new campaign from KBS+ wants you to take action, pitting happy childhood moments against scary worldwide truths.

Reitmans finds its muse

With PR events in Toronto and Montreal, the brand is launching its new collection by model Eve Salvail.

Montreal’s Quartier des spectacles’ dotty play

Lg2 rolls out a campaign to remind people where the entertainment is happening.

Derek Joynt moves to The Mars Agency

The former Influence Marketing partner and marketing director for Walmart joins the Toronto office.

Retail sales starting to limp

Despite recorded gains for February, consultant Ed Strapagiel warns an uptrend from much of 2013 could be on its way out.

Battle strategies for besieged brands

Pundits weigh in on how cos should respond to highly organized attacks, such as Greenpeace’s recent work against P&G.