Val Maloney

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Articles by Val Maloney

Fall TV: HBO Canada ups the sponsors for Boardwalk Empire

Canadian Club, Sears Canada sign on for season two of the prohibition-era drama.


Teehan+Lax takes AR to next level

The Toronto-based agency unveils Touch Vision Interface, which uses smartphone tech to make AR a hands-on experience.


Karo Group launches media division

The west coast agency has hired Bill Fitch to head up the new arm.


Ian MacKellar joins Ogilvy Toronto as CCO

The former Bensimon Byrne executive CD joins the team following the departure of Vonk and Kestin.


Global goes big for fall

The Shaw Media network uses “song tagging” and flash mobs to promote its new season.


Teehan+Lax takes AR to next level

The agency is asking media cos for application ideas on its newly created touch technology.


Rain 43 adds a partner

Kevin Pfuhl joins the agency from BBDO/Proximity as partner and chief strategic officer.


TIFF: Skyy Vodka lights up the night

The PMA Canada brand kicked off its festival sponsorship with an eye-catching stunt.


Yum! appoints new CMO

David Vivenes is promoted to the role, which handles KFC, Pizza Hut and Taco Bell.


Slice goes multi-platform for fall

The Shaw Media channel promotes its fall offerings on everything from gym shower curtains to glittery mall ads.


Bell makes social art

The mobile phone co creates portraits out of the words consumers share most on their social networks.


HGTV rolls out fall campaign

The Shaw Media specialty channel goes multi-platform to support two of its new shows.


Activia makes fans famous

The Danone yogurt is giving each fan their 15 minutes with a new campaign.


PFLAG Canada shares stories

The non-profit is kicking off a campaign that uses QR codes to share people’s personal stories.


PFLAG Canada tells stories

The not-for-profit uses creative placement of QR codes to drive traffic in its new campaign.