Val Maloney
It’s all about the little things for Mitsubishi
Featuring 102 pieces of micro-content, a new campaign showcases all the changes in the latest Outlander.
Check it out: A next-gen drive-thru?
A&W and Rethink put a summer spin on food delivery.
Ikea explores some possibilities
The retailer wants to move from page admiration to purchases with its new catalogue campaign.
Airbnb takes to the streets
The online accommodation site kicks off its first major Canadian activation in Toronto.
MasterCard showcases its everyday uses
The brand wants Canadians to know its cards are as commonly accepted as its competitors.
Canadian Young Lions winners revealed
Winners from Bensimon Byrne, Konrad, Leo Burnett, PepsiCo Canada, Procter & Gamble, Olive Media and M2 will be heading to Cannes this June.
Cundari launches new media unit
Agency exec Aldo Cundari says the agency’s billing model sets it apart.
Rogers freezes moments on ice
In its new campaign for the NHL playoffs, Rogers Media is focusing on the special moments that fans connect with most.
Younger millennials show brands love on social media
Those under 24 are known for being social-savvy, but they’re also most likely to interact with your brand, new research says.
Sid Lee dives into data with new partnership
The agency is working with Dive Networks for data visualization screens, and applying the numbers to its future Axe campaigns.
Former Shaw exec Paul Burns moves agency side
The former VP of digital media at Shaw Communications has taken a new role with New York City-based Huge.
Registration open for Young Lions and Young Marketers
Do you have what it takes to compete on the world stage in Cannes? Then you have until Feb. 18 to put your name forward.
Dentsu Aegis’ Isobar acquires Spoke Agency
Founders Jeff Greenspoon and Kai Exos will be staying on as leaders as their shop becomes part of Isobar Canada.
What’s working, what’s gone, what’s next
How are networks faring, and what do they have in store for mid-season?
MAOY Gold: OMD turns up the heat on tech
A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.
