Val Maloney
MAOY Bronze: MEC’s groundbreaking year
The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.
Sport Chek’s community play
The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.
How Kotex became a YouTube exec producer
Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.
Throwback Thursday: Strategy in 2008
For our 25th anniversary, we’re travelling through time. In ’08 Shreddies took a turn and Canadian Ad Week was born.
HuffPost and Leo Burnett team up for content
A select group of the agency’s clients will participate in the new model, pairing writers and strategists from both companies to create content.
Throwback Thursday: strategy in 2007
For our 25th anniversary, we’re travelling through time. In ’07 catvertising popped up and Canada won big in Cannes.
Lincoln’s surprising test drive
The Canadian brand director at the car co talks about how a recent stunt fits into its aim to shake off the shackles of history.
Publicis announces executive shuffle
CEO Maurice Levy will stick around until 2017, while long-time COO Jean-Yves Naouri departs.
L’Oreal Paris gets augmented
We get a sneak peek at the cosmetic co’s plans to make its new tech, which lets users try on different makeup looks, the top beauty app in a month.
Don’t train for this one
The Scotiabank AIDS Walk for Life’s new spot explains how to make a difference, while putting in as little effort as possible.
Tims leaves customers in the dark
For its new Dark Roast launch, the coffee co took a risk turning out the lights to heighten the senses.
Throwback Thursday: strategy in 2000
For our 25th anniversary, we’re travelling through time. In 2000, Roots launched an airline and we survived Y2K.
Is that a robot making my drink?
Absolut Canada got hands-on with its MakerFest in Toronto.
Depend shows off its wares
The leakage protection brand is lending support to younger users of its products.
John St. reveals new management team
The agency’s head partners are promoting a new group, including Jason Last, to handle day-to-day operations.
