Wendy Cuthbert
Articles by Wendy Cuthbert
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Charity as PR tool
April 12, 1999 -
The risks and rewards of celebrity endorsements
March 15, 1999 -
Durex, Country Crock tune into music
March 15, 1999 -
Opinion sharply divided on need for national ethnic television network
February 15, 1999 -
No clear winner in Quebec ratings race
February 1, 1999 -
CFNY signals change with provocative campaign
February 1, 1999 -
Acceptance of smart cards will hinge on smart marketing
January 4, 1999 -
Carat Stratégem: More than just a regional player
December 7, 1998 -
Putting on a local face
November 9, 1998 -
Hallmark sees big-box future in the cards
October 26, 1998 -
A few of their favorite things
October 12, 1998 -
Clean and sober the trend in gifts
October 12, 1998 -
Fall launches a platform for promotional activities
September 28, 1998 -
Economy sparks concern: Ad industry on watch
September 14, 1998 -
Special Report: Market Focus: Armstrong leverages farm-fresh image: New positioning bids to set the cheese company apart from competitors as it prepares to take the brand national
September 14, 1998 -
Special Report: Market Focus: BC TEL Yellow Pages packs survival kit: Ultimate Source repositioning broadens image to include other services such as Talking Yellow Pages and Web site
September 14, 1998 -
Drink mixes score a hit: New category boosts liquor consumption
August 3, 1998 -
Special Report: Strategy’s Top Clients of the Year: Top Client, Media: Canoe proves ad-worth on-line vessel
August 3, 1998 -
Special Report: Strategy’s Top Clients of the Year: Top Client, Financial Services: Amex fills generation gap
August 3, 1998 -
Big Rock brews up marketing push: Alberta brewer wants stronger foothold in Ontario and B.C.
July 20, 1998 -
Quebec’s DIY Rona descends on Ontario
July 20, 1998 -
Special Report: Specialty Channels: YTV hones in on tween market
July 20, 1998 -
Youth get new Realm: Careers mag targeted to slacker generation
July 6, 1998 -
Dell pushes sales channel
July 6, 1998 -
Clearly Canadian deal ups U.S. profile: Beverage to carry Cherry Trident sample
July 6, 1998 -
Robin Hood to take on Duncan Hines
July 6, 1998 -
Special Report: Youth Marketing: Thank heaven for little girls: As the female half of the echo generation reaches puberty, their appeal to marketers increases exponentially — in direct proportion to their ability to buy stuff
July 6, 1998 -
Will no-frills option tarnish British Airways? Airline keeps Go identity separate to reduce risk of cannibalization
June 22, 1998 -
Coke to reprise Cool from Nestea iced tea in Western Canada
June 22, 1998 -
Canadian Airlines launches incentive program: Formalizes ad hoc efforts
June 22, 1998 -
Chinese market still sizzling: Despite failure of Chinese editions of mainstream magazines, retailers are showing plenty of interest in this community
June 9, 1998 -
Special Report: Marketing in Alberta: Calgary approaches creative crossroads: In a city where much of the work consists of designing annual reports, attracting top-notch talent can present a challenge
June 9, 1998 -
Hudson’s Bay taps into growing loyalty trend
May 25, 1998 -
Special Report: Television as a Promotional Vehicle: Provigo goes beyond ‘brought-to-you-by’ sponsorship: Branded cooking segments within Sunday-night movie reinforce grocer’s positioning as provider of meal solutions
April 27, 1998 -
New ISP essential consumer service: MT&T seeks to create lifestyle brand
April 27, 1998 -
Ads that tease: And why advertisers love them
April 13, 1998
