Wendy Cuthbert

Contact Wendy by sending an email to wcuthbert@brunico.com

Articles by Wendy Cuthbert
News

High-tech PR expertise in short supply

Here’s the PR challenge: Your client, a dot-com enterprise targeting the business market, is eager to make its mark at the upcoming Internet World show. How do you ensure that the firm gets the kind of attention it wants? Do you:…

News

Dot-coms put best face forward

Being photographed wearing fuzzy-wuzzy bedroom slippers was probably the last thing that Paul Romanchuk, CEO of Norstarmall.ca, had in mind when he hired Maverick Public Relations last year. The fashionable footwear, however, played no small part in generating coverage for the…

News

High-tech PR expertise in short supply

Here’s the PR challenge: Your client, a dot-com enterprise targeting the business market, is eager to make its mark at the upcoming Internet World show. How do you ensure that the firm gets the kind of attention it wants? Do you:…

News

Dot-coms put best face forward

Being photographed wearing fuzzy-wuzzy bedroom slippers was probably the last thing that Paul Romanchuk, CEO of Norstarmall.ca, had in mind when he hired Maverick Public Relations last year. The fashionable footwear, however, played no small part in generating coverage for the…

News

Playdium creates order from chaos

When is a video arcade not a video arcade? When it’s a ‘location-based entertainment centre.’ Such is the designation that Toronto-based Playdium Entertainment has given to the 29 locations it currently operates across Canada. Essentially, these are electronic gaming destinations -…

News

Between the concept and the shelf

What does facial tissue have to do with interior design? More than you might think. So Toronto-based brand consultancy Strategies International discovered a few years ago, when it was assigned the task of rejuvenating Scott Paper’s Scotties brand of tissues. A…

News

Between the concept and the shelf

What does facial tissue have to do with interior design? More than you might think. So Toronto-based brand consultancy Strategies International discovered a few years ago, when it was assigned the task of rejuvenating Scott Paper’s Scotties brand of tissues. A…

News

Playdium creates order from chaos

When is a video arcade not a video arcade? When it’s a ‘location-based entertainment centre.’ Such is the designation that Toronto-based Playdium Entertainment has given to the 29 locations it currently operates across Canada. Essentially, these are electronic gaming destinations -…

News

Cadillac takes the long view

If you’re a luxury car owner, then chances are you read the business pages of one of Canada’s national dailies. Such is the reasoning that led General Motors of Canada to put its entire media budget for Cadillac into newspaper last…

News

Cadillac takes the long view

If you’re a luxury car owner, then chances are you read the business pages of one of Canada’s national dailies. Such is the reasoning that led General Motors of Canada to put its entire media budget for Cadillac into newspaper last…

News

Edmonton Journal

A daily newspaper can be a great source of comfort to its faithful readers – a familiar fixture in their hectic lives. But familiarity can also breed contempt. These are the twin truths that confront any newspaper planning a redesign. ‘It’s…

News

Edmonton Journal

A daily newspaper can be a great source of comfort to its faithful readers – a familiar fixture in their hectic lives. But familiarity can also breed contempt. These are the twin truths that confront any newspaper planning a redesign. ‘It’s…

News

Faces adapts to local market

Everyone’s heard the clichés before. ‘We’re living today in a world without borders.’ ‘There is no such thing as a Canadian company anymore.’ ‘The whole world is our marketplace now.’ But what, exactly, does all of this mean in terms of…

News

Catch them young and keep them forever

It seems hard to believe, given our culture’s obsession with youth, but when Mazda Canada decided to skew its new entry-level Protegé toward younger buyers, there was some serious anxiety about the potential implications. ‘It was a very risky decision to…

News

Catch them young and keep them forever

It seems hard to believe, given our culture’s obsession with youth, but when Mazda Canada decided to skew its new entry-level Protegé toward younger buyers, there was some serious anxiety about the potential implications. ‘It was a very risky decision to…