Wendy Goldman Getzler
Articles by Wendy Goldman Getzler
Amazon: Where video streaming and merch collide
A deal between Mattel’s HIT Entertainment and the tech co could be the future of blended content and consumer products.
Mattel launches revamped global branding team
The maker of Hot Wheels and Barbie has announced a new streamlined marketing division to span the co’s global brands.
Mattel and WWE team up for branded content push
World Wrestling Entertainment characters get out of the ring in a new original stop-motion series and toy line.
