Zeenya Shah

Contact Zeenya by sending an email to zshah@brunico.com

Articles by Zeenya Shah
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Shift Disturbers: Mitch White uses stories to build bridges

Creative Fire’s communications lead develops a company’s capacity to work with Indigenous communities in the long-term.

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General Assembly revamps its brand to focus on ecomm

The pizza chain is also offsetting emissions generated by deliveries with a new sustainability strategy.

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Can the CPC create Paralympic household names?

The Canadian Paralympic Committee is driving attention for the upcoming Games with a new star-studded campaign.

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Why experience has become more important to loyalty

Bond’s Phil Rubin explains how the pandemic changed consumer priorities, requiring programs to show they understand members.

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Bell texts its support for Canadian Olympians

The telco’s Olympic campaign zeroes in on how keeping connected helps athletes get much-needed support in their journeys.

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Canadian Tire celebrates the compassion sports develop

A new “We All Play For Canada” campaign includes “Celebration Walls” to serve as rallying points to cheer on hometown heroes.

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OneFeather brings financial services to Indigenous communities

With the launch of a payment app, the mobile tech company aims to overcome the barriers that keep First Nations, Metis and Inuit people from accessing their own money.

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Bud Light is offering free waxing to get ready for the summer

Playing off its “smooth” messaging, the brand helps Canadians get into a sense of normalcy.

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How the pandemic could impact healthcare marketing

McCann Health explores the changes pharma brands will contend with by polling those who have seen them first-hand: doctors.

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RBC launches a new platform about embracing big ideas

With Training Ground alumni reaching the Olympics for the first time, the bank takes the opportunity to show what happens when the pursuit of ambitious goals pays off.

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TikTok aims to uplift Indigenous creators

The platform worked with Indigenous creative consultancy Creative Fire on a campaign for National Indigenous History Month.

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The consumer personas emerging from the pandemic

From the ‘apprehensive’ to the ‘comfortable,’ research from Leger and Lg2 detail the new dominant consumer segments.

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Shift Disturbers: Ashley McKenzie-Barnes makes space for BIPOC creators

Through her agency D.PE and the D.PE Sho Art Foundation, the CD and curator brings creatives into spaces they aren’t usually hired into.

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Humber establishes scholarship for BIPOC in PR

Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.

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Shift Disturbers: Land Back Studios wants more real Indigenous portrayals

Sarain Fox and Tara Barnes started a production company to tell more authentic stories, which means asking the brands it works with some tough questions.