Agencies

4418082625_e2a171b075_o

Couche-Tard chooses Palm + Havas as AOR

How a “refreshing” focus on metrics and KPIs convinced the gas and convenience retailer to take a chance on a new agency after 18 years.

Incubation culture’s big moment

Why brands and agencies are turning to innovative startups to stay ahead of the curve.

shutterstock_136007171

Mad money: Advertising trends we’d put our money on

Lg2′s Nellie Kim and Chris Hirsch play the advertising stock market, with buy/sell/hold advice on robots, big data and more.

social media 2

KBS+ brings Attention to Canada

The recently purchased social media firm is now operating out of the KBS+ Toronto office.

krustythecone

Finding Sweet Jesus

The latest venture from OneMethod’s Methlab takes a stab at frozen treats.

exec

Match Marketing names new SVP

The firm is entering a growth phase, promoting former VP of strategy and business development Greg McDonald.

shutterstock_79331515

The Super Bowl Ad Challenge kicks off

The CMA and CTV are rallying the industry to make big-game ads as good as, or better than, the U.S. Are you up to the challenge?

shutterstock_13812817

MDC Partner Network names new president and CEO

Lori Senecal will act in a strategic counsel role for the holding co’s agencies, which include KBS+ and Union.

Think Big

B!G update: deadline extended a week

We’re not pulling your leg. Agencies have until next Friday to submit their B!G ideas for the awards competition.

online shopping

DS+P lands Shopbot account

The Toronto agency will be rolling out a campaign for the price comparison site in the fall.

JohnSt

John St. reveals new management team

The agency’s head partners are promoting a new group, including Jason Last, to handle day-to-day operations.

UnionGP_087F-Online

Union buys Trapeze

Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.

The Grip Limited team picks up the Gold B!G award for Kokanee's The Movie Out Here.

Calling all B!G thinkers

We’re still accepting submissions for the annual B!G awards until Aug. 7, so keep ‘em coming.

jeremy

Jeremy Gayton on his move to Lg2

The Taxi executive talks to strategy about building agencies from scratch and finding great chemistry.

shutterstock_189811220

Calling all entrepreneurs! Cossette’s got space for you

Why bring in startups? For the Toronto agency, it’s all about learning to be more nimble, agile and how to do more with less.