Automotive
Volkswagen has room for any family in an ‘SUVW’
The automaker is familiarizing people with its lesser-known SUV lineup by showing it’s not just for the “traditional” family.
Up to the Minute: BIMM picks up more work with Audi
Plus, Inabuggy launches delivery offer focused on convenience and CASACOM names director of creative services.
How BMW is bringing the dealership home
Live-streaming its vehicle launches is one way the luxury brand is giving buyers access to its cars and expertise.
Toyota wakes up dormant car buyers
The auto brand positions its annual sales event as a way to make daydreams about getting back on the road come true.
Are car sales a canary in the post-pandemic coal mine?
John Bradley and Carrie Bradley on why the old ways of anticipating demand may be a thing of the past.
Up to the Minute: Hyundai spins off EV brand
Plus, Pigeon names a new president and Provident adds to senior team.
Who’s buying a car during the pandemic?
Some Canadians are still interested in buying new vehicles. An IMI report reveals how they’re researching and shopping.
A mechanic teaches you how to clean makeup brushes
The BC Used Oil Management Association spoofs YouTube lifehacks to get its recycling message out in a new way.
Audi gets aspirational about the road ahead
The luxury brand again looks to the future to guide drivers out of the pandemic and show its own electric ambitions.
View from the C-Suite: Ian MacDonald’s lessons from ‘abroad’
The CMO of Trader Corporation is putting time spent agency-side to the service of the brand he helped restore in the mid-2010s.
Family trumps function in new Mercedes-Benz creative
The automaker is tying its D&I efforts into a campaign that shows there’s more to the luxury brand than meets the eye.
Hyundai ventures outside again
The automaker resumes its plans for more above-the-line marketing as demand begins to recover.
Automakers embrace an electrified future
Nissan and Porsche are betting that EVs represent a big growth opportunity in Canada.
Volkswagen pledges to put people first
Looking to recover from dealership closures, the automaker positions flexible financing plans as a way to help people get back to their communities.
Virtual Roundtable: Auto brands in the driver’s seat
Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.
