Automotive
Which brands held consumer trust during the pandemic?
The annual survey from Reader’s Digest and Ipsos shows how much more critical trust has become.
Subaru shows the upside of being big
The automaker ends siblings’ backseat rivalries as part of a push to strengthen its proposition for larger families.
Nissan opens a virtual showroom
So many eyeballs were lost to cancelled auto shows and closed dealerships. The digital hub is the brand’s way of taking back control.
Why did Alfa Romeo pair up with Cheryl Hickey?
Because the SUV segment in Canada is cooking and the sports car brand wants a bigger piece of the pie.
Why BIMM has kept going upstream in a pandemic
The agency’s “Rapid Experience Development” model has helped it keep up with pivots with clients like Audi.
Why Nissan made ads for over 150 target audiences
The demographic for the still-growing SUV segment is now so big, the automaker needed to address a range of different needs.
FCB/Six wins BMW’s North American CRM assignment
Picked up after a review, the business builds on its parent agency’s three-year relationship with the automaker in Canada.
Volvo brings a tune-up to its owners’ doorstep
A new app has benefits for drivers trying to stay healthy, but it’s also the latest step in the automaker’s digital strategy.
Buick wants to get a lift from Tessa Virtue
The automaker is striking a softer tone with the Olympic champ as it continues to target women and shift to social.
Fountain Tire shifts gears to drive trust in mechanics
Fighting the trade’s perception problems, the auto service chain is giving customers reasons to rely on its technicians’ know-how.
Volkswagen makes giving back a marketing priority
This year’s “Volksgiving” campaign focuses on the VW owners who have given the most to their communities: frontline workers.
Subaru’s two-pronged approach to building awareness
The Crosstrek is a rowdy teen in one of the brand’s off-beat ads, which have been supplemented with a more direct masterbrand strategy.
Subaru proves its reliability with experts and emotion
The automaker breaks from its quirky norm, taking a sentimental approach to talking about its longevity and safety.
Volkswagen has room for any family in an ‘SUVW’
The automaker is familiarizing people with its lesser-known SUV lineup by showing it’s not just for the “traditional” family.
Up to the Minute: BIMM picks up more work with Audi
Plus, Inabuggy launches delivery offer focused on convenience and CASACOM names director of creative services.
