Automotive

FountainTire

Fountain Tire finds humour in a failure to communicate

The auto service chain pokes fun at the confusion that can arise from “shop talk” to showcase its own service standards.

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For Nissan, NFTs are more than a token gesture

The automaker taps into the technology to show off the aggressive innovation it has been using to refresh its vehicles.

AutoIQ

AutoIQ shows how it gets customers what they want

Words like “omnichannel” don’t mean a lot to consumers, so the dealership network used its campaign budget on the song.

mercedes

Mercedes-Benz consolidates with Omnicom

The holding company plans to create a new team to begin work in 2022, moving creative away from Publicis Emil.

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The latest Subaru Outback gets returned to the wild

The automaker personifies its new model as a predator set free in its natural habitat to attract younger, outdoorsy drivers.

Kia

Kia introduces its ‘inspiring’ global rebrand to Canadians

The automaker is launching its new positioning on the back of a campaign for the Seltos, one of its best-selling vehicles.

Hyundai Auto Canada Corp--Hyundai Canada announces changes to it

Hyundai Canada changes its marketing leadership

Christine Smith making the jump from the brand’s AOR Innocean is one of several new additions at the automaker.

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Fountain Tire takes its birthday celebration online

As drivers look to hit the road again, the contest is the latest way the retailer has been nimble in responding to the pandemic.

Harley-Sikh-Turban

Harley-Davidson puts safety (and diversity) first

The “Tough Turban” was designed to let Sikh riders hit the road safely while still honouring their faith.

Carnival

Kia is trying to change perceptions of minivans

A campaign promotes the new Carnival as a solution for everything from getting the kids to school to mountain biking.

VW

In Brief: BICOM wins Volkswagen account

Plus, SportChek sales surge back for Canadian Tire and Camden continues to expand.

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Mitsubishi chooses Jan Kelley as AOR

The agency will lead both brand communications and media for the automaker as it adopts a digital-first marketing strategy.

Auto-trader

Auto Trader gets nostalgic to broaden its appeal

To get a more gender-balanced audience, the site refreshed its branding and took a more emotional approach to car buying.

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Acura goes digital to try and replace auto show engagement

A microsite with videos and interactive games is a new way for the automaker to talk about its racing history and differentiate itself from other luxury brands.

electric-vehicle

Seven in 10 Canadians plan to buy an EV within 10 years

Environmental concerns and operating costs are the biggest motivators, but cost and lack of infrastructure remain barriers to entry.