Automotive

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Automakers eschew typical messages during COVID-19

A new ad from Subaru is the latest effort providing gratitude in a time when car brands are facing an inevitable sales hit.

Hyundai

Hyundai shifts gears to deal with COVID-19

The automaker is working with dealers to support communities and tell customers that it remains open to serve mobility needs.

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Nissan Canada rotates leadership positions

Steve Rhind will become managing director of Infiniti, while Adam Paterson will become director of marketing on the Nissan brand.

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Volvo picks Narrative as PR and social media AOR

The agency will handle a range of communications as the automaker looks to get the word out about several key priorities.

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Lexus takes extra time to craft a new Canadian platform

The luxury automaker focuses on making the most out of time to connect customers back to what its brand stands for.

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Nissan brings people together with Qashqai’s tech

The campaign is part of an effort to focus on the human element of the automaker’s technological features.

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Why Acura gave away lipstick for Valentine’s Day

Inspired by the automaker’s NSX “supercar,” the contest played into the “precision crafted” brand positioning.

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Genesis taps influencers to spotlight at-home service

The auto brand enlists Nav and Tia Bhatia as it continues its push to be a “progressive” disruptor in the luxury category.

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Mercedes-Benz brings shareability to its frozen racetrack

Gimli, Manitoba served as the backdrop for an event that looked to content creators to build buzz for the brand.

kia

Kia makes the connection to life’s little surprises

The automaker’s new campaign aims to bring the “joyfulness” associated with its cars to life in a more emotional way.

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Subaru makes people as safe as its cars

The automaker continues to take an off-beat approach to build awareness and a deeper connection around features and benefits.

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Subaru shows the Impreza as a cure for boredom

The automaker takes a cue from pharma ads as it looks to boost the compact car’s awareness.

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Go Auto launches first integrated campaign

The dealership network and online buying platform is addressing misconceptions as it looks to expand.

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Volkswagen shows appreciation for unsung volunteers

The automaker builds on its “Volksgiving” customer appreciation initiative from last year.

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Subaru pits the Outback against a goat

The automaker’s biggest vehicle launch takes a different perspective on ‘performance’ to get the new model and its brand to stand out.