Automotive

Kia

Kia tells its design story

The carmaker’s media strategy for 2013 will see it promote the launches of its newly designed vehicles with a series of multi-platform campaigns.

NissanKinect_Altima (1) (1)_Page_1

Nissan’s holographic showroom

The car co offers consumers a high-tech glimpse at its new models.

Copied from Media in Canada - Audiodetoquattro

Audi makes it snow

The car co is promoting its Quattro technology with an interactive snow globe in Toronto.

Fordzombies

Ford Canada gets social with zombies

The car co has partnered with YouTube star Patrick Boivin to produce spots showing off its 2013 Ford Escape.

balloons2a-300dpi

Sequel of the year: BMW

Cundari’s thrilling campaign for the new M5 topped its predecessor.

Audi

Audi shows off its technology

The car co has launched a new Canadian campaign aimed at showing off its Quattro all-wheel drive capabilities (and the country’s landscapes).

Mazda

Mazda goes covert

The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.

KickingTires-4

Mitsubishi’s youthful rebrand

The automotive brand is rolling out a Canadian-specific, less sporty identity.

Audi Quattro Experience 4

Audi goes off to the (little) races

To get the attention of businessmen, passersby were invited to grab an iPad and play with motorized cars on a mini track.

Copied from Media in Canada - Toyota Venza

Toyota shortens creative to lengthen reach

For its 2013 Venza campaign, the auto brand is airing three different 10-second ads during a single commercial break.