Awards
CASSIES: Judges
Meet the judging panel for the 2012 CASSIES.
CASSIES Silver: SpongeTowels woos Quebecers
A comedic mascot named Spongie helps build the Kruger Products brand after its name change, in this campaign by Saint-Jacques Vallée Y&R.
CASSIES Bronze: Quaker Oatmeal makes breakfast amazing
Juniper Park’s campaign for the PepsiCo Foods brand gives consumers a wake-up call and doubles sales objectives.
CASSIES Bronze: CTC asks visitors to keep exploring
A digital-heavy campaign from DDB creates millions in Canadian tourism revenue.
CASSIES Bronze: Libro shares customers’ life stories
Libro and Tenzing use brand character, rather than product sell, to build the credit union’s business.
CASSIES Gold: SpongeTowels absorbs success
John St. turns a product feature into a major long-term benefit for the renamed Kruger Products brand.
CASSIES Silver: Kruger Products dresses up Cashmere
With help from John St., Cottonelle becomes Cashmere, and a dominant number one.
CASSIES Gold: Subaru gets out more
The Canadian launch for the 2010 Outback, handled by DDB, becomes the most successful in the world for the model.
CASSIES Silver: STM puts society in motion
Montreal Transit launches a green campaign with Sid Lee, attracting six million riders.
CASSIES Gold: Subaru’s sexy sumos
DDB’s campaign shakes up the market and triples long-term sales.
CASSIES Gold: James Ready’s helping hand
Leo Burnett’s “Help Us, Help You” campaign woos fans and more than doubles business, also picking up the Globe Creative Effectiveness Prize.
CASSIES Gold: OLG plays a winning hand at poker
The Poker Lotto launch campaign by Due North Communications results in sales that triple objectives.
CASSIES Bronze: Buckley’s gets mucous ‘up and out’
A campaign from Saatchi & Saatchi catapults the Novartis Consumer Health Canada brand’s new product into a leading position.
CASSIES Bronze: Boston Pizza finger cooks
A mock cooking show created by Taxi Toronto encourages takeout and delivery, generating a big lift in business.
CASSIES Bronze: Pepsi MAX mouths off
Nolin BBDO swears by a new Quebec campaign to build the zero-cal product’s business.
