Beer

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Molson’s cup runneth over

More than two dozen brands have signed on to be part of the brewer’s campaign to support Canadian beers as delivery of its cases begins.

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Bud Light takes an intersectional approach to Pride

Drag queens strip away the makeup to discuss the through-line between the fight for LGBTQ equality and against anti-Black racism.

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Molson joins forces with other brewers for Canada Day

The country’s oldest brewery wants to create pride in Canadian beer, including by selling other brands in the “The Canadian Case.”

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Publicis Worldwide wins Heineken account

The Canadian assignment also covers a portfolio of brands that includes Strongbow, Dos Equis and Newcastle.

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Labatt is first past the ‘POST’

The brewer is a founding partner of “People Outside Safely Together,” a program to bring consumers back to restaurants and bars.

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The Beer Store helps you pay back the people you owe a drink

The retailer prepares for summer by positioning its value proposition as a way to thank neighbours that helped us in recent months.

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Molson Coors is making a ‘big bet’ on vodka soda

After delaying Aquarelle’s launch campaign, the brewer increases the investment behind the latest product in its “beyond beer” portfolio.

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Coors Light challenges Raptors fans to recreate ‘The Shot’

The beer brand tries to keep connecting to consumers through culture-defining moments, even without the NBA playoffs.

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Granville Island goes behind the scenes of socially distant production

The Molson-owned brewery leans into its history of support for B.C.’s arts and entertainment industry.

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Why a Peroni campaign was swapped for Grolsch in 24 hours

When the Italian beer’s campaign hit a snag due to COVID-19, Smaller Agency used existing shots and a new brand positioning to craft more appropriate ads.

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Beer sales continued to slip in 2019

Industry body Beer Canada asks for federal relief as the loss of drinking occasions could exacerbate downward trends.

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When pivoting manufacturing makes sense for a brand

Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.

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How beer brands are keeping people connected

Steam Whistle, Muskoka and Labatt have been adapting to the shutdown of bars, restaurants, sports and social gatherings.

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Meet the 2020 New Establishment: Innovators

How Jessica Vieira Teixeira and Michael Romaniuk are bucking the status quo at Molson and Zulu Alpha Kilo.

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The New Establishment: Expanding PR’s portfolio

How Molson Coors’ Jessica Vieira Teixeira earned the brewer a major bump in spend.