Beer
Stella Artois doubles down on its support for local restaurants
The beer brand expects the sector to need help “well beyond the pandemic,” so it’s taking the long view with its latest support program.
Mill Street put its organic process front-and-centre in rebranding
The new look also unifies the visuals of the brewer’s core brands to communicate their premium status.
Labatt rallies against vaccine hesitancy
The brewer sees itself as a leader that can rally corporate Canada to help push back against public uncertainty.
Dos Equis offers up a ‘dos’ of optimism
The Heineken-owned beer brand moves on from its iconic “Most Interesting Man in the World” pitchman in its first creative by new AOR Sid Lee.
Coors asks Canadians to keep their camera off to save fresh water
As a point of differentiation in a crowded category, the brewer has made conservation a priority for its new seltzer brand, giving consumers a way to volunteer from home.
Recipe Unlimited explores AR to promote its first craft beer
North of 41 was going to be a draught-only exclusive for its restaurants, but has expanded it into retail across Ontario.
Bud Light quarantines its seltzer mascot
Labatt follows proper safety regulations to bring “Seltzy” over the border and build hype in a competitive category.
Molson and Wiser’s raise one to their ‘common bond’
The beer and whisky brands collaborate on a lager that aims to earn the benefits of innovation by tapping into their respective legacies.
View from the C-Suite: Labatt’s Andrew Oosterhuis comes home
Like other Canadian VPs before him, the marketer will have the chance to implement lessons learned from global roles at AB InBev.
Coors Light dreams up a new way to reach people at home
In lieu of a Super Bowl spot, Molson Coors has once again focused on interactivity to replace engagement on-premise and at events.
2020 MOY: Todd Allen’s strategy holds up
Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.
Molson celebrates (and commiserates) with hockey fans
The brand is continuing to “reclaim its identity” by letting the country know it is the beer of Canada’s game.
Labatt names a familiar face as new VP of marketing
Andrew Oosterhuis returns to Canada to take over the role from Todd Allen, who is moving into a global position.
Most-read of 2020: Brands
Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.
2020 Brand Holiday Ads: Part Two
WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”
