Beer

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Budweiser is sending sports fans to their own bubble

The return of the four major sports leagues gives the beer brand a chance to build on a sports strategy that rewards passion.

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Corona is auctioning off trips to get Canadians outside

Playing off an established marketing pillar, the beer brand is helping facilitate safe ways to satisfy desire for travel.

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Carlsberg welcomes friends back to the bar

The brewer is using personalized invitations and free food to entice friends to meet up for a drink again.

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Labatt put brand ambassadors inside a vending machine

The company finds new experiential ways to familiarize people with the variety of its “Beyond Beer” portfolio.

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Bud Light makes a doc about inequality among DJs

When past music marketing revealed women didn’t have a voice in the industry, the brand adapted its strategy to address the issue.

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Pabst tests an off-beat approach to vodka soda

From can design to ABV to its campaign, the plan for PBR’s first RTD is to do things differently in a crowded category.

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Sapporo fuses music from east to west

The beer brand helps artists collaborate from lockdown as it looks to close the gap in the imported beer category.

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Budweiser stays committed to sports

The beer brand marries its frontline worker tribute with hockey’s return and continues a cooking series with athletes stuck at home.

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Collective Arts turns cans into canvases for social issues

The brewery is putting every single one of its 55 SKUs in the hands of artists of colour and advocates for social justice.

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Alexander Keith’s comes back home to Nova Scotia

To win back allegiance on its home turf, the brand is celebrating local grit.

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A beer for the bike boom

Rally fills a white space that caters to cyclists and outdoor enthusiasts looking for electrolyte fuel.

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Steam Whistle pivots with on-pack scavenger hunt

From Shopper Marketing Report: Due to the pandemic, the brand converted the program from being experiential to packaging led.

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Labatt gets into the wine business

From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.

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Molson’s cup runneth over

More than two dozen brands have signed on to be part of the brewer’s campaign to support Canadian beers as delivery of its cases begins.

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Bud Light takes an intersectional approach to Pride

Drag queens strip away the makeup to discuss the through-line between the fight for LGBTQ equality and against anti-Black racism.