Beer
In Brief: Porter and Beau’s take off with a new beer
Plus, Bauer modernizes with new brand logo and NABS expands its training program with support from Bell Let’s Talk.
Coors opens an orchard for ‘beer-picking’
To promote its young Organic line, Molson Coors took inspiration from fall activities to create its own sampling event.
Tylenol and Heineken lead their categories in brand health
YouGov’s first Canadian brand rankings of the year look at the personal care, beer and seltzer categories.
Michelob Ultra aims to build hype (and an outdoor gym)
The light beer brand is supporting its second virtual Ultra Night Run by incentivizing training wherever someone is.
Belgian Moon creates a coozy that will end beer spills
Molson Coors is launching a flavour-focused light beer with a reminder that every bit of it is meant to be enjoyed.
McLovin’ takes a stand for Mike’s Hard seltzers
Christopher Mintz-Plasse is helping the O.G. hard lemonade tackle a tough category.
Mill Street embarks on a national organic mission
The brewer is trying to improve awareness outside of Ontario with a new beer that helps farmers convert to organic.
Molson Coors puts rubber to the road with Arizona Hard promotion
The brewer is taking some valuable lessons on strategy from the success of a promotional bike sale for its Arizona Hard brand.
Corona is hiring a nature ambassador
The brewer is looking for someone to help it give back to nature in a time when domestic travel is high due to the pandemic.
Bud Light is offering free waxing to get ready for the summer
Playing off its “smooth” messaging, the brand helps Canadians get into a sense of normalcy.
Zulu Alpha Kilo picks up AOR duties with Waterloo Brewing
The agency will handle creative, strategy and production for the largest Canadian-owned brewer in Ontario.
In Brief: LP/AD brings on two creative veterans
Plus, Stella restarts its restaurant gift card program and CASACOM names new VP in Toronto.
Budweiser offers Canadians ‘BBQ Insurance’
The brewer is helping Canadians protect a hotly anticipated grilling season, which has become a summer pillar for the brand.
Rival House offers a guide on enjoying non-alcoholic drinks
A campaign aims to tap demand for premium options by showing consumers they don’t have to sacrifice quality or drinking rituals.
Why Corona brought jarring environmental stats to life
The beer brand is backing up internal efforts to clean up shorelines with its largest marketing investment of the year.
