Beer

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Heineken cracks open a cold truth about overwork

A bottle opener that shuts down work-related applications aims to encourage workers to take time for themselves.

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Why Laker Lager is doing a meat stick promo

From Shopper Marketing Report: Working with Piller’s gives both brands exposure in different channels.

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Granville Island’s new look is all about history and home

The brewer is changing to larger, clearer font and a more dynamic visual representation.

Corona has launched a floating billboard in the St. Lawrence River that gathers plastic waste from the waterway. Courtesy Corona Canada

Corona cleans up the St. Lawrence with a billboard

The ad also serves as another visual reminder from the brand of Canadians’ role in contributing to ocean plastics.

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Craft breweries deploy new tactics as inflation squeezes profits

Forced to absorb rising prices across all inputs, companies get creative to survive the challenging market.

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Stella Artois tries to reclaim the best of pre-pandemic living

A new global campaign developed by Anomaly Toronto promotes the beer to the stressed work-from-home set.

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Molson Coors’ profits slump amid Q2 spending increase

The beverage maker saw a volume decline and struggled with a Quebec labour dispute.

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Sam Adams wants to be wicked approachable

The brand is looking to break into the Ontario market with a new brew that targets a younger audience.

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The Beer Store wants to be more than just a beer store

A new platform focuses on selection, be that in terms of new beer varieties or products like seltzers and radlers.

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Moosehead goes after the beer leagues instead of the major leagues

Rec teams a shot at sponsorship in the brewer’s biggest campaign for its Radler.

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Ace Beverage Group quenches thirst for fresh approach to innovation

How the beverage company is nailing product ideation and corporate team-building all at once.

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Bud Light celebrates Pride with ‘camp’

Playing on the double meaning of the word, the brand’s weekend-long gathering will encourage community and expression.

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Moosehead has a beer with your name on it

The brewer leans into its working class roots by giving people a customized can for accomplishments they are proud of.

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Coors Seltzer is helping older millennials keep things ‘wild’

The brand sees people aged 30 to 35 as a mostly-untapped audience, but one its data shows has been loyal to the beverage it’s selling.

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Mill Street wants fans to rally around its Blue Jays beer

The Labatt-owned brewer’s Blue Wave aims to capitalize on the overlap between craft beer and baseball fans.