Beer
Labatt gets into the wine business
From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.
Molson’s cup runneth over
More than two dozen brands have signed on to be part of the brewer’s campaign to support Canadian beers as delivery of its cases begins.
Bud Light takes an intersectional approach to Pride
Drag queens strip away the makeup to discuss the through-line between the fight for LGBTQ equality and against anti-Black racism.
Molson joins forces with other brewers for Canada Day
The country’s oldest brewery wants to create pride in Canadian beer, including by selling other brands in the “The Canadian Case.”
Publicis Worldwide wins Heineken account
The Canadian assignment also covers a portfolio of brands that includes Strongbow, Dos Equis and Newcastle.
Labatt is first past the ‘POST’
The brewer is a founding partner of “People Outside Safely Together,” a program to bring consumers back to restaurants and bars.
The Beer Store helps you pay back the people you owe a drink
The retailer prepares for summer by positioning its value proposition as a way to thank neighbours that helped us in recent months.
Molson Coors is making a ‘big bet’ on vodka soda
After delaying Aquarelle’s launch campaign, the brewer increases the investment behind the latest product in its “beyond beer” portfolio.
Coors Light challenges Raptors fans to recreate ‘The Shot’
The beer brand tries to keep connecting to consumers through culture-defining moments, even without the NBA playoffs.
Granville Island goes behind the scenes of socially distant production
The Molson-owned brewery leans into its history of support for B.C.’s arts and entertainment industry.
Why a Peroni campaign was swapped for Grolsch in 24 hours
When the Italian beer’s campaign hit a snag due to COVID-19, Smaller Agency used existing shots and a new brand positioning to craft more appropriate ads.
Beer sales continued to slip in 2019
Industry body Beer Canada asks for federal relief as the loss of drinking occasions could exacerbate downward trends.
When pivoting manufacturing makes sense for a brand
Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.
How beer brands are keeping people connected
Steam Whistle, Muskoka and Labatt have been adapting to the shutdown of bars, restaurants, sports and social gatherings.
Meet the 2020 New Establishment: Innovators
How Jessica Vieira Teixeira and Michael Romaniuk are bucking the status quo at Molson and Zulu Alpha Kilo.
