Beer

Beverage alcohol

In aisle discovery is key to engaging Gen Z drinkers

Insights from Numerator show that new strategies are needed to reach consumers who are still setting their own trends.

Budweiser Canada x HDA_ Wayne Simmonds

How Budweiser is helping the Hockey Diversity Alliance tape out racism

The beer brand is letting players tell their own stories of discrimination to support a campaign to change the game.

Sunbrew1

Corona packs some sunshine into its non-alcoholic beer

AB InBev is launching the brand’s new Sunbrew variety in Canada first to gain insights on how to best reach a growing consumer base.

1AdSsgo0

Kronenbourg samples a new approach for the holidays

To capitalize on growing “year-round” beer consumption, Carlsberg has been enforcing a premium positioning by activating at holiday markets.

secondcupexterior

Most-Read of 2021: C-Suite

This year’s top stories included restaurant disruptions, marketing execs returning to Canada and a legacy retailer succeeding thanks to digital investment.

Orchard

Angry Orchard taps an ornery apple tree

The hard cider brand is looking to tout its crisp flavour in a crowded category with its sour mascot.

Partake-main-campaign

Partake makes non-alcoholic beer part of adulthood

A new campaign is trying to build a stronger connection to having fun, while still being mindful of health and responsibilities.

pilsnerlarge

Why Old Style Pilsner is picking up the tab for tuitions

Molson Coors is renewing its push to make the brand as popular with students in Ontario and Quebec as it is in Western Canada.

Porter Airlines-Porter Airlines and Beau-s Brewing Co- launch co

In Brief: Porter and Beau’s take off with a new beer

Plus, Bauer modernizes with new brand logo and NABS expands its training program with support from Bell Let’s Talk.

Coors Organic - Beer Picking - Lifestyle2 (1)

Coors opens an orchard for ‘beer-picking’

To promote its young Organic line, Molson Coors took inspiration from fall activities to create its own sampling event.

16124085552_b1514dbbb3_k

Tylenol and Heineken lead their categories in brand health

YouGov’s first Canadian brand rankings of the year look at the personal care, beer and seltzer categories.

Michelob

Michelob Ultra aims to build hype (and an outdoor gym)

The light beer brand is supporting its second virtual Ultra Night Run by incentivizing training wherever someone is.

V5. Aug 9 - Belgian Moon LightSky Adapt - EN PR Key Visual

Belgian Moon creates a coozy that will end beer spills

Molson Coors is launching a flavour-focused light beer with a reminder that every bit of it is meant to be enjoyed.

1

McLovin’ takes a stand for Mike’s Hard seltzers

Christopher Mintz-Plasse is helping the O.G. hard lemonade tackle a tough category.

OrganicFuture

Mill Street embarks on a national organic mission

The brewer is trying to improve awareness outside of Ontario with a new beer that helps farmers convert to organic.