Beer
Molson celebrates (and commiserates) with hockey fans
The brand is continuing to “reclaim its identity” by letting the country know it is the beer of Canada’s game.
Labatt names a familiar face as new VP of marketing
Andrew Oosterhuis returns to Canada to take over the role from Todd Allen, who is moving into a global position.
Most-read of 2020: Brands
Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.
2020 Brand Holiday Ads: Part Two
WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”
2020 Brand of the Year: The rise of Collective Arts
The Hamilton craft brewery is scaling and finding success in a formula it spent seven years mastering.
Molson Coors renews partnership with Heineken
The brewing giant will continue to use the premium portfolio to grow its cider and low-alcohol business.
Steam Whistle drafts Google to clinch the title of Canada’s premium beer
As its portfolio grows beyond the “one thing it does really well,” the brewer is looking to show that its focus on quality hasn’t changed.
How a drawing of its brewery is helping Molson Coors step up its DTC game
To capture a growing number of ecommerce customers, the brewing giant leans into the reliability that comes with legacy.
Labatt’s head of education helps sell the merits of smart drinking
Expert Michelle Tham educates consumers on beer options that were once on the fringe, like the new non-alcoholic Budweiser Zero.
Innis & Gunn is giving loyal fans their own seal of approval
Looking to drive more Canadian growth, the U.K. craft beer will reward its biggest “recommenders” for helping to spread the word.
Budweiser is sending sports fans to their own bubble
The return of the four major sports leagues gives the beer brand a chance to build on a sports strategy that rewards passion.
Corona is auctioning off trips to get Canadians outside
Playing off an established marketing pillar, the beer brand is helping facilitate safe ways to satisfy desire for travel.
Carlsberg welcomes friends back to the bar
The brewer is using personalized invitations and free food to entice friends to meet up for a drink again.
Labatt put brand ambassadors inside a vending machine
The company finds new experiential ways to familiarize people with the variety of its “Beyond Beer” portfolio.
Bud Light makes a doc about inequality among DJs
When past music marketing revealed women didn’t have a voice in the industry, the brand adapted its strategy to address the issue.
