Beer

Budweiser Canada-Budweiser Reveals Twist on Insurance Industry E

Budweiser offers Canadians ‘BBQ Insurance’

The brewer is helping Canadians protect a hotly anticipated grilling season, which has become a summer pillar for the brand.

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Rival House offers a guide on enjoying non-alcoholic drinks

A campaign aims to tap demand for premium options by showing consumers they don’t have to sacrifice quality or drinking rituals.

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Why Corona brought jarring environmental stats to life

The beer brand is backing up internal efforts to clean up shorelines with its largest marketing investment of the year.

Vizzy

Vizzy comes to Canada with grants for LGBTQ artists

Molson Coors wants its seltzer to be “more than a rainbow brand,” partnering with drag queen Priyanka to offer tangible support.

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Mill Street spills the tea for Pride

The brewer partners with drag queen Lemon to revive its Lemon Tea Ale, the latest way it’s supporting community causes with beer.

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Budweiser ups the ante on its NHL playoff campaign

The brewer keeps its ties to hockey strong by promising to buy a round for fans of the Canadian team that makes it the farthest.

Stella Artois

Stella Artois doubles down on its support for local restaurants

The beer brand expects the sector to need help “well beyond the pandemic,” so it’s taking the long view with its latest support program.

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Mill Street put its organic process front-and-centre in rebranding

The new look also unifies the visuals of the brewer’s core brands to communicate their premium status.

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Labatt rallies against vaccine hesitancy

The brewer sees itself as a leader that can rally corporate Canada to help push back against public uncertainty.

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Dos Equis offers up a ‘dos’ of optimism

The Heineken-owned beer brand moves on from its iconic “Most Interesting Man in the World” pitchman in its first creative by new AOR Sid Lee.

Coors Seltzer Earth Day Visual

Coors asks Canadians to keep their camera off to save fresh water

As a point of differentiation in a crowded category, the brewer has made conservation a priority for its new seltzer brand, giving consumers a way to volunteer from home.

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Recipe Unlimited explores AR to promote its first craft beer

North of 41 was going to be a draught-only exclusive for its restaurants, but has expanded it into retail across Ontario.

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Bud Light quarantines its seltzer mascot

Labatt follows proper safety regulations to bring “Seltzy” over the border and build hype in a competitive category.

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Molson and Wiser’s raise one to their ‘common bond’

The beer and whisky brands collaborate on a lager that aims to earn the benefits of innovation by tapping into their respective legacies.

Andrew Oosterhuis

View from the C-Suite: Labatt’s Andrew Oosterhuis comes home

Like other Canadian VPs before him, the marketer will have the chance to implement lessons learned from global roles at AB InBev.