Beer

H5711_CL_BigGameDream_21_Canada_1920x1080

Coors Light dreams up a new way to reach people at home

In lieu of a Super Bowl spot, Molson Coors has once again focused on interactivity to replace engagement on-premise and at events.

Todd Allen MOY 2020

2020 MOY: Todd Allen’s strategy holds up

Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.

Screen Shot 2021-01-14 at 3.39.10 PM

Molson celebrates (and commiserates) with hockey fans

The brand is continuing to “reclaim its identity” by letting the country know it is the beer of Canada’s game.

Andrew Oosterhuis

Labatt names a familiar face as new VP of marketing

Andrew Oosterhuis returns to Canada to take over the role from Todd Allen, who is moving into a global position.

Screen Shot 2020-11-13 at 9.50.24 AM

Most-read of 2020: Brands

Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.

Screen Shot 2020-12-16 at 9.31.11 AM

2020 Brand Holiday Ads: Part Two

WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”

Collective Arts Brewery

2020 Brand of the Year: The rise of Collective Arts

The Hamilton craft brewery is scaling and finding success in a formula it spent seven years mastering.

Heineken Zoeterwoude. (Photo by Jasper Juinen for Heineken)

Molson Coors renews partnership with Heineken

The brewing giant will continue to use the premium portfolio to grow its cider and low-alcohol business.

Hey Google

Steam Whistle drafts Google to clinch the title of Canada’s premium beer

As its portfolio grows beyond the “one thing it does really well,” the brewer is looking to show that its focus on quality hasn’t changed.

Molson Ship and Sip.ca

How a drawing of its brewery is helping Molson Coors step up its DTC game

To capture a growing number of ecommerce customers, the brewing giant leans into the reliability that comes with legacy.

MTham Headshot (1)

Labatt’s head of education helps sell the merits of smart drinking

Expert Michelle Tham educates consumers on beer options that were once on the fringe, like the new non-alcoholic Budweiser Zero.

Screen Shot 2020-09-21 at 8.45.11 AM

Innis & Gunn is giving loyal fans their own seal of approval

Looking to drive more Canadian growth, the U.K. craft beer will reward its biggest “recommenders” for helping to spread the word.

Screen Shot 2020-09-16 at 7.33.41 AM

Budweiser is sending sports fans to their own bubble

The return of the four major sports leagues gives the beer brand a chance to build on a sports strategy that rewards passion.

photo-of-corona-extra-bottles-on-bucket-1089932

Corona is auctioning off trips to get Canadians outside

Playing off an established marketing pillar, the beer brand is helping facilitate safe ways to satisfy desire for travel.

Carlsberg-back

Carlsberg welcomes friends back to the bar

The brewer is using personalized invitations and free food to entice friends to meet up for a drink again.