Beer

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The Beer Store helps you pay back the people you owe a drink

The retailer prepares for summer by positioning its value proposition as a way to thank neighbours that helped us in recent months.

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Molson Coors is making a ‘big bet’ on vodka soda

After delaying Aquarelle’s launch campaign, the brewer increases the investment behind the latest product in its “beyond beer” portfolio.

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Coors Light challenges Raptors fans to recreate ‘The Shot’

The beer brand tries to keep connecting to consumers through culture-defining moments, even without the NBA playoffs.

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Granville Island goes behind the scenes of socially distant production

The Molson-owned brewery leans into its history of support for B.C.’s arts and entertainment industry.

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Why a Peroni campaign was swapped for Grolsch in 24 hours

When the Italian beer’s campaign hit a snag due to COVID-19, Smaller Agency used existing shots and a new brand positioning to craft more appropriate ads.

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Beer sales continued to slip in 2019

Industry body Beer Canada asks for federal relief as the loss of drinking occasions could exacerbate downward trends.

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When pivoting manufacturing makes sense for a brand

Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.

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How beer brands are keeping people connected

Steam Whistle, Muskoka and Labatt have been adapting to the shutdown of bars, restaurants, sports and social gatherings.

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Meet the 2020 New Establishment: Innovators

How Jessica Vieira Teixeira and Michael Romaniuk are bucking the status quo at Molson and Zulu Alpha Kilo.

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The New Establishment: Expanding PR’s portfolio

How Molson Coors’ Jessica Vieira Teixeira earned the brewer a major bump in spend.

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Communicating values through content

At AToMiCON, marketers from Koho and Bud Light explained how design and entertainment helps solidify their brand pillars.

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Coors Light goes old-school with Raptors anniversary campaign

Retro cans and beer ads tap into both the team’s 25th anniversary and 90s nostaglia.

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Labatt acquires maker of Nutrl

The brewer extends its RTD portfolio with one of the early players in the growing category.

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Budweiser brings back “Whassup” for Canadian Super Bowl spot

Smart home tech recreates the classic ad, delivering a responsible consumption message through a partnership with Uber.

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LCBO hopes to find new friends in ‘low’ places

The liquor retailer highlights drinks low in alcohol, sugar and calories to help customers meet their new year goals.