Branded Content

CynthiaHeyd_B1_m-1024x721

Taxi VP launches new content company

Cynthia Heyd’s new shop will focus on delivering affordable content for brands.

Lenovo

BCON bits: Finding the millennial funny bone

The Onion is training, not tricking, Gen Y to listen up, says Rick Hamann ahead of his talk later this month.

Drake_at_Bun-B_Concert_2011

Branded music content rises

Rise Branded Entertainment brings Universal Music Canada’s artists and resources together in a new full-service agency.

Kokanee

Kokanee moves mountains

The beer brand tapped into Western Canada’s mountain-dwellers to help create its new peak-season brew.

kraft

Kraft Peanut Butter’s once upon a time

How a focus on millennials, consumer research session and new brand platform led the Kraft line to write a kids’ book.

tide

Tide wades into branded content

The P&G brand is showcasing Canadians who can weather the cold in its latest digital push.

gatoradesledge

Inside Gatorade’s branded content play

To reach a broader audience, the brand is tapping into emotional storytelling with NHLers in sledges.

Friends-Netflix

The one where Netflix makes choosing easy on Instagram

Could this Friends stunt be any cooler?

Drift

Capturing everyday success

Twenty2b’s Portrait Project uses wearable cameras to document the less-extreme triumphs of eight women.

shutterstock_218066023

Happy holidays adland!

Strategydaily is closing shop until Jan. 5, and to bid y’all adieu here’s our holiday greeting written ‘specially for you.

expedia

Inside Expedia’s content play

What happens in Vegas won’t stay in Vegas. The travel site is sending seven Canadians to the city of sin for a big content push.

Copied from Media in Canada - BufferFestCarmilla

Kotex’s vampy web series Carmilla goes to season two

After falling “in love” with the story, the Kimberly-Clark brand committed to a 12-episode second season of the series.

Zak_Shaam_Mike

Zulubot: coming to a screen near you

How a four-year-old’s robot sketch inspired Zulu Alpha Kilo’s new content division.

Topdeck

Branded content, gone in 10-seconds

Should companies looking to get into the branded content space consider the uber-popular Snapchat for a series?

storyhive

Telus wants to help you make a web series

With a new four-part “awkward” web series from Cossette, the telco wants to reach a younger creator audience to test out the storytelling space.