Branding
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Lob launches a rebrand built on emotion
December 2, 2021 -
Trends to Watch: Urban concepts, brand pairings and freelance collectives
November 24, 2021 -
Ben’s Original rebrand launches in Canada
November 17, 2021 -
2021 Brand of the Year: High-touch meets high-tech at Harry Rosen
November 15, 2021 -
Earnscliffe rebrands to reflect multidisciplinary offering
October 26, 2021 -
BlackCAN rebrands its mission supporting tomorrow’s leaders
October 12, 2021 -
Rethink Breast Cancer debuts new look with a month of events
October 12, 2021 -
Ritual cooks up a fresh post-pandemic positioning
October 8, 2021 -
Co-operators rebrands to show it’s more than insurance
October 7, 2021 -
Gud finds a less-aggressive voice for its sports drink
October 6, 2021 -
BGC breaks down barriers in first post-rebrand campaign
October 5, 2021 -
The Colony Project becomes Middle Child in rebrand
September 28, 2021 -
CIBC refreshes its look to reflect a new purpose
September 22, 2021 -
Oasis finds solace in everyday moments
August 3, 2021 -
Virgin Mobile gets a new identity to reflect wider offerings
July 19, 2021 -
Oh Henry! debuts a new, felt-covered face of its brand
July 15, 2021 -
BC Dairy brings a new approach to the table
June 4, 2021 -
Petcurean gives its biggest brands their own sites
June 3, 2021 -
SpongeTowels’ repositioning is all about getting over life’s messes
June 2, 2021 -
Mill Street put its organic process front-and-centre in rebranding
May 11, 2021 -
BGC Canada sheds genders in name of inclusivity
April 13, 2021 -
Athletics Canada rebrands to inspire all of its athletes
March 24, 2021 -
Telus makes a social promise about the future
March 1, 2021 -
Canada Games Council wants to spark greatness
February 19, 2021 -
The Princess Margaret Cancer Foundation simplifies the donor journey
February 10, 2021 -
Kruger brings its messy, human message to its multicultural strategy
January 13, 2021 -
Tourism Prince George merges wildlife with nightlife
November 25, 2020 -
TVA’s rebrand is all about understanding Quebec
November 19, 2020 -
Sobeys launches its largest-ever private label campaign for Compliments
September 28, 2020 -
Canada Life embraces financial individuality in first mass campaign
September 14, 2020 -
Nextdoor says hello to new brand identity
September 9, 2020 -
TIFF calls on fans to continue film fest rituals
August 27, 2020 -
Collective Arts turns cans into canvases for social issues
July 29, 2020 -
Check it out: SkipTheDishes rebrands
July 27, 2020 -
Nutrl founder says “Yes Guy” to a different kind of hard iced tea
July 20, 2020 -
Danone takes cues from the beer branding world
July 15, 2020
