C-Suite

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How Hootsuite and Pinterest are addressing COVID’s secondary crisis

To combat a decline in mental health, the tech companies are rethinking their workforce and office strategies.

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Brian Neumann joins Yerbae Sparkling Water as CMO

From the C-Suite newsletter: The former Kraft Heinz marketer will build the U.S. beverage brand using tactics like “acts, not ads.”

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Why Specsavers crossed the pond to Canada

The iconic British advertiser enters Canada with plans to steal share in a ‘somewhat fragmented market.’

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Digital in-housing trend persists after 2020 spike

New research from Ipsos also finds privacy and brand safety concerns have not impacted social investment.

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View from the C-Suite: How Altitude Sports is planning around disrupted supply chains

Amid staffing and inventory challenges, the outdoor goods retailer is telling customers to expect a different kind of shopping season.

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Corner Officer Shifts: Martin Fecko leaves Tangerine

Plus, PointsBet Canada and Thinkific name new marketing leaders as Lole gets a new ecommerce VP.

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Why Home Depot Canada hasn’t been ‘chest-beating’ its CSR efforts

In a rare move for the retailer’s foundation, an internal campaign is taken externally to support its new TradeWorx program.

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Subway names new Canadian country lead amid refresh

Douglas Fry takes over from Christina Wells as the QSR works to revitalize its brand, which has seen a few bumps in the road.

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Business leaders bullish on economic recovery

Appetite for risk is also up, finds research from Aon, as the c-suite reflects on how their businesses fared during the crisis.

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Porter rediscovers a ‘love’ of flying

After an 18-month marketing hiatus, the airline puts its customers’ love in the spotlight as it expands to new markets.

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View from the C-Suite: Steve Ambeau defines success for Palliser and EQ3

Palliser Furniture Group’s first CMO says its first step will be to align on the meaning of brand, ecommerce and digital transformation.

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Few organizations consider themselves as leaders in CX

But research by Medallia and Ipsos finds customer experience investment may be on the rise.

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Corner Office Shifts: Peter Housley joins Pattison Food Group

Plus, WestJet names interim CEO and Netflix gets its first Canadian-based head of publicity.

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What is the metaverse, and what does it mean for brands?

The digital revolution is merging physical and virtual realms. Wunderman Thompson Intelligence investigates how it will impact marketers.

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Digital investments give CEOs a bullish outlook

From the C-Suite newsletter: KPMG data also shows a seismic shift in how many companies plan to downsize.