C-Suite

Office Stress

Report: How workplace culture affects mental health

From the C-Suite newsletter: Many Canadians report a gap between the culture their office claims to have versus reality.

At Scotiabank, president and CEO Brian Porter passes the torch to Scott Thomson.

Corner Office Shifts: New Scotiabank CEO to begin early 2023

Plus, a media marketing heavy hitter takes over at Paramount+.

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View from the C-Suite: Too Good to Go nixes food waste

The food- and money-saving app has been growing steadily since its launch.

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How digging deeper into differentiation builds a stronger brand

Combining research and storytelling can create a powerful, memorable connection.

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Luxury retailers approach uncertainty with a level head

Holt’s and Harry Rosen aren’t ready to call it a recession just yet. Here’s how they’re hoping for the best while preparing for the worst.

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View from the C-Suite: Green Shield’s new SVP of marketing has a game plan

How Mandy Mail plans to make the benefits provider’s social impact more widely known.

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Why the growth of Web3 shows the importance of trust

Even if you’re not utilizing blockchain tech, Edelman’s Matt Collette says it still illustrates something that is key to customer retention today.

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View from the C-Suite: Can Orangetheory’s value make it recession proof?

Why president Blake MacDonald thinks the fitness brand’s model and message may be perfect for times like these.

SodaStream

SodaStream promises a refreshing new approach

The brand’s new positioning factors in elevated consumer expectations and environmental concerns.

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Cineplex is digging itself out from the pandemic ashes

The entertainment brand is trying to bounce back as consumers return to cinematic and live experiences.

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How brands can turn cultural moments into meaning

Want to make a social impact but worried about cancel culture? Our experts tell you how.

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View from the C-Suite: Longo’s tackles food waste and rising costs

President and CEO Anthony Longo says a new app partnership is helping the company reach its sustainability goals.

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Corner Office Shifts: Indigo flips the page

Plus, Coca-Cola has a new president of North America operating unit.

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Why ‘Super Customers’ could be the future of marketing

Edelman’s Matt Collette examines a tactic that could drive relationship-focused strategies for years to come.

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Cannabis retail: Shrinkage ahead

Why an industry that added 1,300 stores in the course of a year is ripe for consolidation.