C-Suite

Porsche Taycan

Automakers embrace an electrified future

Nissan and Porsche are betting that EVs represent a big growth opportunity in Canada.

PrideColours

Leaders overestimate how welcoming their firms are to LGBTQ+ employees

While there are signs of progress, Accenture finds many hurdles to inclusion remain.

FreshiiPlates

Freshii makes dinner plans

From the C-Suite newsletter: The pandemic made 5 p.m. “the new lunch hour,” so the QSR spun its marketing strategy to hit the dinner crowd.

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Are CMOs a dying breed?

From the C-Suite newsletter: CMOs face greater instability because, for better or worse, their roles offer more strategic flexibility to their organizations.

Corner Office

Corner Office Shifts: John Betts to retire from McDonald’s

Plus, chief executive changes at Andrew Peller, HSBC and Laurentian Bank.

Lisa Kalhans_Featured

View from the C-Suite: Amex backs local businesses

CEO Lisa Kalhans says the ‘Shop Small’ program puts the brand’s ‘powerful backing’ message to the service of small businesses.

Black Lives Matter

What makes a purposeful brand?

New research by Zeno Group identifies what consumers want (and don’t want) in brands with purpose.

Indigenous Tourism

Indigenous tourism will be critical to recovery efforts

From the C-Suite newsletter: The fastest-growing tourism sector was hit hard by the pandemic. Here’s how it plans to climb back.

CMO Council_Innovation

CMO Council: New products for a new era

Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.

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Canada’s most-trusted brands, pre- and post-COVID-19

This year, the Gustavson School of Business conducted two surveys to help trace changes in consumer trust.

CMO Council_Innovation

CMO Council: What’s next in innovation?

From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.

Pandemic Proposals

The pandemic proposals

Deloitte:Isaac’s Mike Robitaille asks marketers how they will help define the next era of conscious consumerism.

Daniel-James-Pride Flag

Why Pride sponsors shouldn’t hit pause during Black Lives Matter protests

A movement for racial equality happening during Pride presents an opportunity to recognize how diverse communities are, one expert says.

Wyron A_Gen Z_Unsplash

Generation C(OVID)

Diamond’s Max Valiquette and Will Fornuff explain how brands should be marketing to younger generations when traditional life trajectories have been disrupted.

Chris Mahoney

View from the C-Suite: Go RVing keeps ‘Wildhood’ alive

President Chris Mahony on how the association is helping Canadians explore the great outdoors during lockdown.