C-Suite
Corner Office Shifts: Peter Housley joins Pattison Food Group
Plus, WestJet names interim CEO and Netflix gets its first Canadian-based head of publicity.
What is the metaverse, and what does it mean for brands?
The digital revolution is merging physical and virtual realms. Wunderman Thompson Intelligence investigates how it will impact marketers.
Digital investments give CEOs a bullish outlook
From the C-Suite newsletter: KPMG data also shows a seismic shift in how many companies plan to downsize.
Canadian fintech Nesto names first CMO
Martin Aubut will work to capitalize on the online mortgage broker’s momentum following a recent funding round.
View from the C-Suite: The Body Shop finds accountability in activism
Refills, reformulations and diversity are helping the retailer live up to its reputation.
How Cadillac Fairview is driving young shoppers back to the mall
The brand’s first TikTok campaign helps remind consumers that its centres are more than shopping destinations.
View from the C-Suite: Hill Street raises a glass to growth
The alcohol-free beverage co has expanded into new markets and lines of business.
How a former marketer and her partner are scaling a sustainable meat company
The founders of Sunday Farms will use their backgrounds to grow a subscription business for a product that is in-demand but inaccessible.
Corner Office Shifts: Plotting growth, Moose Knuckles shuffles exec team
Plus, Destination B.C. completes its CEO succession.
Social Impact Report: Mogo’s ‘carbon-sucking machine’
Plus, The Body Shop launches national refill program and Lululemon to develop plant-based nylon with Genomatica.
View from the C-Suite: Flow wants to keep surging
Former Nestle Waters CEO and chairman Maurizio Patarnello sees plenty of room for expansion in the North American marketplace.
A brief guide to operating hybrid workplaces
From the C-Suite newsletter: Dan Barham, who has run workplaces at Telus and Lemay, shares tangible tips for managers.
Where employees stand on mandatory vaccination, work-from-home policies
Lifeworks also looks at how those attitudes intersect with mental health scores.
How advertisers will plan around climate disruptions
From threatening Sunday afternoon football to creating a premium for weather content, experts say global warming will transform media planning as we know it.
View from the C-Suite: Having ‘fun’ with Toys ‘R’ Us
The chain’s new owner believes it can steal market share by creating exciting environments for its best customer: kids.
