C-Suite

Roundtable Speakers

Why hiring more diverse talent is just the start

From the C-Suite newsletter: Marketers share what needs to happen now that companies see the need for more diverse teams.

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ATB lends its name to new digital challenger brand

The 80-year-old financial institution launched a new fintech using an “endorsement strategy” to build credibility.

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Corner Office Shifts: Shopify scoops up Adidas’ Yeezy GM

Plus, Nespresso welcomes new president amid sustainability push, and Giant Tiger’s founder and CEO retires.

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Labatt’s head of education helps sell the merits of smart drinking

Expert Michelle Tham educates consumers on beer options that were once on the fringe, like the new non-alcoholic Budweiser Zero.

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Diana Frost named chief growth officer at Kraft Heinz

From the C-Suite newsletter: The former Mars Wrigley exec joins as the CPG begins a transformation plan to reorganize its portfolio.

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How to win the post-pandemic war for talent

Leadership strategist Dan Pontefract suggests things execs can do now to stave off a potential exodus in the near future.

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Mission: Impossible (Foods)

The California-based ‘food tech’ company has come to Canada. Can it displace incumbents by having celebrity chefs do the selling?

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View from the C-Suite: P&G seeks efficiencies

Canadian president Geraldine Huse explains why and how the company is doubling down on its pre-COVID strategy.

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Trust in CEOs of large corporations falls, again

Canadians now have greater trust in government, media and charities than corporate leaders, finds Proof Strategies.

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Corner Office Shifts: Sami Siddiqui gets new role at RBI

Plus, Aurora Cannabis bumps newly named CCO to top executive role, and Save-On-Foods makes several leadership changes.

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View from the C-Suite: What’s a beauty brand to do in a touchless world?

The marketer at Quebec-based Marcelle spills the beans on how it’s adapting to a category replete with competitors and anxious shoppers.

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Canadian CEOs more confident in company growth than global execs

The pandemic has had less of an impact on CEO confidence in Canada, finds KPMG.

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View from the C-Suite: TD follows its north star

Tyrrell Schmidt explains how five years of experience in Canada will be put to work in her new global remit.

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Adapting to the new workplace

How organizations are rebuilding company culture, skillsets and relationships in the age of remote working.

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Corner Office Shifts: Rexall’s new CEO

Marsha Walden takes over as CEO of Destination Canada, as Audi also makes a leadership change.