C-Suite

Frances Edmonds Headshot

View from the C-Suite: How HP is creating a marketplace for sustainability

Procurement is one of many levers the company is using to accelerate change, says its Canadian head of sustainable impact.

NUGGS

What a vegan nugget reveals about McCain’s investments

From the C-Suite newsletter: Bringing Nuggs to Canada is part of a sustainability and innovation strategy.

Online shopping

As digital booms, ease often outweighs safety concerns

During the pandemic, many Canadians overlooked privacy issues in favour of convenience online, finds IBM.

KITS OOH

Kits Eyecare caps period of brand investment with new CMO and first CIO

But marketing spend will be likely cut back following its first six months as a public co.

grab1

Social Impact Report: BMO partners on Indigenous online course

Plus, Corona fights waste with “Plastic Beachgoers” and Harvey’s doles out free burgers to support vaccination efforts.

DTC Social Poster

PepsiCo evolves its direct-to-consumer approach for Canada

The CPG has diverged from the strategy of its U.S. counterpart by incorporating a shop within its Tasty Rewards platform.

Corner Office

Corner Office Shifts: Danone makes leadership changes

Plus, Fire & Flower picks a chief innovation officer, and CEOs step down from Transat and Meridian.

Tuft + Paw

How pandemic lockdowns gave pet parents new reasons to spend

Social isolation has created new pet-spoiling habits among financially stable owners.

Cobs Featured

Cobs Bread takes steps to tap new avenues for growth

The bakery franchise is prioritizing convenience and a digital loyalty program in order to meet its bullish expansion goals.

Destination Canada

View from the C-Suite: Destination Canada asks travellers to spend locally

As the sector continues to reel from the pandemic, the industry group’s new campaign calls on Canadians to visit their own backyard.

Work from Home

How employees want to return to work

Research from KPMG suggests a majority want hybrid models to be implemented and feel employers are ill-prepared to transition.

Hudson's Bay

Sephora Canada and Hudson’s Bay make Fifteen Percent Pledge

The retailers commit to reserving more space for BIPOC-owned businesses as a step towards making the industry more equitable.

secondcupexterior

Inside Foodtastic’s plan to become a leading franchisor

From the C-Suite newsletter: The company believes the struggling Second Cup and Copper Branch brands can fuel future growth.

Corner Office

Corner Office Shifts: Alison Leung joins Shopify

Plus, PepsiCo Beverages appoints new president and Lyft’s managing director for Canada prepares to leave.

Stella Artois

Stella Artois doubles down on its support for local restaurants

The beer brand expects the sector to need help “well beyond the pandemic,” so it’s taking the long view with its latest support program.