C-Suite

CAA

The CAA tops list of most-trusted brands

Meanwhile, a host of previously trusted brands have fallen on Gustavson’s annual index as the need for authenticity rises.

Co-leadership

Sometimes two leaders are better than one

From the C-Suite newsletter: What Colony Project’s Amanda Shuchat and Katie Muir have learned from trying out co-leadership.

MEC

View from the C-Suite: MEC moves forward post-acquisition

CEO Eric Claus discusses how the outdoor retailer is launching new initiatives that build on the strengths of the former cooperative.

sustainability

How has COVID-19 shaped consumers’ eco views?

IBM finds the crisis has had more sway than news coverage or weather disasters, and it could be reflected in brand choice.

Vejii

How Vejii plans to help vegan go mainstream

The B.C.-based food marketplace offers products from big name brands and local startups to capture a growing consumer base.

tim-hortons

Tim Hortons brings its CSR under a unified platform

From the C-Suite newsletter: The QSR wants customers to have a cohesive view of its sustainability, diversity and food efforts.

grab1

View from the C-Suite: Harry Rosen adds intimacy to the online experience

EVP Ian Rosen explains where the retailer is investing to get closer to its customers.

Expedia

Expedia repositions for an era of more meaningful travel

From the C-Suite newsletter: With travel intent on the mend, the company is investing heavily to show it can be a holistic partner.

dan-burton-SMEs

Three small-business pivots with lessons for big brands

Jackman’s Stefan Read and Sarah Phillips on what biz leaders can learn from Greenhouse, Colour Lab and General Assembly.

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Customer-centric C-suite roles on the rise

A report from Russell Reynolds Associates finds 17% of organizations have hired a new go-to-market leader over the last six months.

CMO council - Innovation, content

Innovation under the microscope

Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.

Indochino - T&S Photography

Why is Indochino so optimistic?

From the C-Suite newsletter: The men’s retailer is gearing up for what it sees as an imminent comeback of the fashion sector.

grab2

CPGs want consumers to turn the dial on waste

Consumer habits remain a hurdle to mitigating climate change. Here’s what brands like Hellmann’s and Tide are doing about it.

Corner Office, Boardroom, Drew Beamer, Unsplash

Corner Office Shifts: RBI names Machado’s successor

Plus, Lassonde replaces retiring president Jean Gattuso, and Shawn Warren takes leadership of GreenSpace Brands.

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What’s trending this decade?

From titan brands that serve as ‘lifestyle partners’ to personal data assistants for consumers, Dentsu outlines what could shape the next ten years.