C-Suite

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Source for Sports undergoes major transformation

A new visual identity, retail look, digital store and tagline was created to get Canadians to take notice of the sporting goods retailer.

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CPG brands on hiring and promotion spree

Maple Leaf Foods, Kraft Heinz and ConAgra up their leadership ranks with new presidents, strategy and marketing officers.

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Catching up with Domino’s new CMO

Ken Harrison joined the pizza joint after two rollercoaster years helping Little Caesars launch its online business. Now he’s got a whole new set of challenges ahead.

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Some of WGSN’s radical trends for 2022

The firm paints a picture of brands dabbling with waterless washing, crypto loyalty, fermenting ingredients and smart textiles.

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McCain’s plant-based roots grow stronger

The CPG co bets on innovation gains as it continues to invest in start-ups all over the world.

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What marketers want the industry to start, stop and change in the new year

From the C-Suite newsletter: Brand leaders make predictions and resolutions for their peers to commit to.

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Why brands need to be laser-focused on innovation

With the traditional levers of consumer relationship building disrupted, Dentsu lays out what needs to be done in 2022.

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Most-Read of 2021: C-Suite

This year’s top stories included restaurant disruptions, marketing execs returning to Canada and a legacy retailer succeeding thanks to digital investment.

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Nesto tries to make the mortgage process less of a slog

New CMO Martin Aubut has been trying to distance the platform from traditional ways of doing things as it expands across Canada.

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Media Leader of the Year: Shelley Smit on future-proofing UM

The CEO boosted the agency’s win ratio and reinforced a culture that’s helping retention.

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Social Impact Report: Walmart ditches plastic bags

Plus, Cogeco plans to reach net zero emissions by 2050 and Gordon Food Service creates new unit for sustainable packaging.

WESTJET- an Alberta Partnership-WestJet announces Karl Schuster

Corner Office Shifts: WestJet names new exec to lead loyalty efforts

Plus, Balzac’s taps a CPG vet as its CEO and Co-operators hires a new CIO.

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The digital divide is narrowing at big businesses

From the C-Suite newsletter: SAP also finds fewer businesses have strategies for large-scale transformation.

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The link between ESG and investment

EY suggests a poor track record on sustainability could scare away investors as much as it does consumers.

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Pattison Food Group stands up for the little guy in the grocery business

Save-On Foods president Darrel Jones explains why a team-up between independent stores, and a spark from new CMO Peter Housley, will help it challenge the likes of Loblaw and Walmart.