C-Suite

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Customer-centric C-suite roles on the rise

A report from Russell Reynolds Associates finds 17% of organizations have hired a new go-to-market leader over the last six months.

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Innovation under the microscope

Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.

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Why is Indochino so optimistic?

From the C-Suite newsletter: The men’s retailer is gearing up for what it sees as an imminent comeback of the fashion sector.

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CPGs want consumers to turn the dial on waste

Consumer habits remain a hurdle to mitigating climate change. Here’s what brands like Hellmann’s and Tide are doing about it.

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Corner Office Shifts: RBI names Machado’s successor

Plus, Lassonde replaces retiring president Jean Gattuso, and Shawn Warren takes leadership of GreenSpace Brands.

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What’s trending this decade?

From titan brands that serve as ‘lifestyle partners’ to personal data assistants for consumers, Dentsu outlines what could shape the next ten years.

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As ecomm booms, Shopify doubles in brand value

But the ecommerce giant is still far from breaking Brand Finance’s top ten list of most valuable Canadian brands.

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Staples leans into ‘working-from-anywhere’

From the C-Suite newsletter: Anticipating a rush to remote work, the retailer reimagines its “working and learning” platform.

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David Bigioni opens ‘fractional CMO’ business

With Brave Strategy, the former Canopy Growth exec aims to give start-ups senior-level expertise when they need it most.

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Corner Office Shifts: Endy promotes from within for president

Plus, Cadillac Fairview appoints new head of Europe as it pursues international growth.

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How Freshii is morphing into a category-agnostic health and wellness brand

The QSR-born company is expanding beyond resto, launching vitamins and supplements under a new line of business.

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CEOs bullish on economic growth for 2021

Leaders are also confident in their own company’s prospects for revenue growth, according to PwC’s latest CEO survey.

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View from the C-Suite: Labatt’s Andrew Oosterhuis comes home

Like other Canadian VPs before him, the marketer will have the chance to implement lessons learned from global roles at AB InBev.

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Are brands ready for a cookieless world?

A new study by IAB suggests leaders’ optimism may be shortsighted and that much more investment may be needed to succeed.

Career success

Five actions for CMOs aspiring to become CEOs

Listenmore’s Stephan Argent on the steps marketers can take to help them ascend to the top leadership role.