C-Suite

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How beating bots to sneaker drops led to Adidas’ bigger D2C play

President Alim Dhanji thinks the Confirmed app can build fandom with content marketing.

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Harry Rosen tries on a new look for the discount shopper

From the C-Suite newsletter: FinalCut is a platform for an under-served customer: men seeking bargains on luxury fashion.

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Athleta has high hopes for Canada

A primed market, vibrant malls and connecting to women’s hockey are paving the way for the Gap brand’s expansion.

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How to overcome pain points amid supply chain struggles

It’s not just managing prices: KPMG underscores the need to put customers front and centre to maintain loyalty.

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Ali Leung brings a non-traditional style to Shopify

The company’s first Canadian head of marketing on why a strategy rooted in the success of merchants has been rewarding.

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Corner Office Shifts: Gore Mutual’s new marketing lead

Plus, Novus’ long-time leader retires and legal company Clio makes big additions to its leadership team.

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The ugly truth about mentorship in Canada

Alan Middleton on how marketing departments overlook the importance of mentoring and why that’s a mistake.

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Sustainable innovations don’t all need to be ‘moonshots’

From the C-Suite newsletter: WGSN suggests the best results for food companies come from proven, scaleable options.

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Corner Office Shifts: Tennis Canada hires new CMO

Plus, Smash + Tess adds two to its executive team and Fluent.ai names a new marketing lead.

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Will Pret a Manger’s team-up with A&W deliver on the hype?

QSRs have a history of partnerships that flopped. How a clear vision of brand perception and expectations can reduce the risk.

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Corner Office Shifts: Empire begins leadership transition

Plus, Transat names a new brand lead and the latest from Rogers’ dueling boardrooms.

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What I wish I knew about briefs when I was a client

Gino Cantalini uses experience on both ends of the agency-client relationship to propose a new way to work together: write two briefs.

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How Hootsuite and Pinterest are addressing COVID’s secondary crisis

To combat a decline in mental health, the tech companies are rethinking their workforce and office strategies.

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Brian Neumann joins Yerbae Sparkling Water as CMO

From the C-Suite newsletter: The former Kraft Heinz marketer will build the U.S. beverage brand using tactics like “acts, not ads.”

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Why Specsavers crossed the pond to Canada

The iconic British advertiser enters Canada with plans to steal share in a ‘somewhat fragmented market.’