C-Suite
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Source for Sports undergoes major transformation
A new visual identity, retail look, digital store and tagline was created to get Canadians to take notice of the sporting goods retailer.
CPG brands on hiring and promotion spree
Maple Leaf Foods, Kraft Heinz and ConAgra up their leadership ranks with new presidents, strategy and marketing officers.
Catching up with Domino’s new CMO
Ken Harrison joined the pizza joint after two rollercoaster years helping Little Caesars launch its online business. Now he’s got a whole new set of challenges ahead.
Some of WGSN’s radical trends for 2022
The firm paints a picture of brands dabbling with waterless washing, crypto loyalty, fermenting ingredients and smart textiles.
McCain’s plant-based roots grow stronger
The CPG co bets on innovation gains as it continues to invest in start-ups all over the world.
What marketers want the industry to start, stop and change in the new year
From the C-Suite newsletter: Brand leaders make predictions and resolutions for their peers to commit to.
Why brands need to be laser-focused on innovation
With the traditional levers of consumer relationship building disrupted, Dentsu lays out what needs to be done in 2022.
Most-Read of 2021: C-Suite
This year’s top stories included restaurant disruptions, marketing execs returning to Canada and a legacy retailer succeeding thanks to digital investment.
Nesto tries to make the mortgage process less of a slog
New CMO Martin Aubut has been trying to distance the platform from traditional ways of doing things as it expands across Canada.
Media Leader of the Year: Shelley Smit on future-proofing UM
The CEO boosted the agency’s win ratio and reinforced a culture that’s helping retention.
Social Impact Report: Walmart ditches plastic bags
Plus, Cogeco plans to reach net zero emissions by 2050 and Gordon Food Service creates new unit for sustainable packaging.
Corner Office Shifts: WestJet names new exec to lead loyalty efforts
Plus, Balzac’s taps a CPG vet as its CEO and Co-operators hires a new CIO.
The digital divide is narrowing at big businesses
From the C-Suite newsletter: SAP also finds fewer businesses have strategies for large-scale transformation.
The link between ESG and investment
EY suggests a poor track record on sustainability could scare away investors as much as it does consumers.
Pattison Food Group stands up for the little guy in the grocery business
Save-On Foods president Darrel Jones explains why a team-up between independent stores, and a spark from new CMO Peter Housley, will help it challenge the likes of Loblaw and Walmart.
