C-Suite
Navigating privacy in the age of facial recognition
Amid existing privacy concerns, brands must learn to responsibly use new forms of biometric data.
Corner Office Shifts: MEC appoints new CMO
Plus, Montreal jeweller Birks Group eliminates top marketing role, and TextNow looks south for chief growth officer.
A look at Empire’s plan to take on rivals
Sobeys’ parent co is behind on grocery delivery and analytics, but experts see potential in the grocer’s new three-year strategy.
Leaders of colour find their voice
How calls for equity in advertising have shaped the perspectives of Scotiabank’s Clinton Braganza and Social Lite’s Neetu Godara.
Are brands being scrutinized more now than ever before?
New research suggests that more Canadians are boycotting brands that ignore COVID-19 needs and the fight against racial injustice.
Inside one charity’s effort to save the sector
CanadaHelps’ model of creating funds for a pool of charities is a strategic way to get more donors comfortable giving their money away.
How to weather the next storm? Build a resilient brand
From the C-Suite newsletter: Many marketers are dissatisfied with their response to the pandemic. Here’s how a few found their voice.
How Montreal fintech Moka is moving into France
The company formerly known as Mylo is running its first video campaign as it enters the “gateway” to Europe.
View from the C-Suite: Ian MacDonald’s lessons from ‘abroad’
The CMO of Trader Corporation is putting time spent agency-side to the service of the brand he helped restore in the mid-2010s.
When can employees expect to return to the office?
While many are temporarily working from home, research by the Conference Board heralds the return of pre-pandemic policies.
CMO Council: A moment of reckoning for the ad industry
From the C-Suite newsletter: Do renewed calls for D&I represent a legacy moment for marketers?
A Quebec charter airline to enter the tourism business
Nolinor Airlines will launch OWG with flights to Cuba, edgy branding and a business model that goes against the norm.
Automakers embrace an electrified future
Nissan and Porsche are betting that EVs represent a big growth opportunity in Canada.
Leaders overestimate how welcoming their firms are to LGBTQ+ employees
While there are signs of progress, Accenture finds many hurdles to inclusion remain.
Freshii makes dinner plans
From the C-Suite newsletter: The pandemic made 5 p.m. “the new lunch hour,” so the QSR spun its marketing strategy to hit the dinner crowd.
