C-Suite

Corner Office

Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more

A round-up of senior-level executive changes you may have missed.

Business

Introducing strategy’s CMO Council for 2020

From the C-Suite newsletter: Members of the advisory board predict what marketers should expect in the year ahead.

Sustainability-main2

The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

AI

‘Walking barcodes’ and near-invisible payments: the world in 2020

A Fjord trends report examines the forces shaping the first year of the decade.

Lululemon-Mens

Strategy’s Most Read of 2019: C-Suite

From Canadian Tire’s brand win to P&G’s cost-cutting strategy, these are the stories that reached corner offices this year.

Matt&Nat2

Matt & Nat goes beyond eco-friendly, vegan products

From the C-Suite newsletter: The fashion brand has grown its presence by offering more than a green promise.

Dogtopia

View from the C-Suite: Why ‘pet parents’ send their kids to doggy daycare

With plans to add several locations next year, Dogtopia is wagging its tail at owners’ willingness to invest in pet care.

P&G

P&G’s Marc Pritchard sees a $1 billion growth opportunity

There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.

Wolfpack-crowd

Toronto Wolfpack’s play for attracting fans

From the C-Suite newsletter: The team has piqued fan interest by offering “a party with a rugby game in the background.”

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How Warc sees 2020 playing out for marketers

The company’s annual guide expects to see AI gain further traction and data privacy become even more important for brands.

Edward Leon

View from the C-Suite: Leon’s aims to be trendier

The retailer continues to roll out smaller stores, in-store tech and a more fashionable image in an attempt to attract new customers.

5G

Three ways 5G will alter the marketing landscape

The wireless tech is primed to create opps in market research, qualitative data and VR, writes Delvinia’s Steve Mast.

Vans

Customization and the role of ‘social distance’

New research from UBC undermines common assumptions about why shoppers will customize products a certain way.

Andy O'Brien_M&M

View from the C-Suite: M&M Food Market eyes expansion, alt-proteins

From distribution deals with convenience and pharmacy to ventures outside of Canada, nothing is off the menu, says CEO Andy O’Brien.

lowesstorefront

Do closures at Lowe’s spell the end of the DIY era?

From the C-Suite newsletter: Experts weigh in on the home improvement retailer’s decision to shutter 34 stores.