C-Suite

Impossible Foods

Mission: Impossible (Foods)

The California-based ‘food tech’ company has come to Canada. Can it displace incumbents by having celebrity chefs do the selling?

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View from the C-Suite: P&G seeks efficiencies

Canadian president Geraldine Huse explains why and how the company is doubling down on its pre-COVID strategy.

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Trust in CEOs of large corporations falls, again

Canadians now have greater trust in government, media and charities than corporate leaders, finds Proof Strategies.

Corner Office, Boardroom, Drew Beamer, Unsplash

Corner Office Shifts: Sami Siddiqui gets new role at RBI

Plus, Aurora Cannabis bumps newly named CCO to top executive role, and Save-On-Foods makes several leadership changes.

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View from the C-Suite: What’s a beauty brand to do in a touchless world?

The marketer at Quebec-based Marcelle spills the beans on how it’s adapting to a category replete with competitors and anxious shoppers.

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Canadian CEOs more confident in company growth than global execs

The pandemic has had less of an impact on CEO confidence in Canada, finds KPMG.

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View from the C-Suite: TD follows its north star

Tyrrell Schmidt explains how five years of experience in Canada will be put to work in her new global remit.

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Adapting to the new workplace

How organizations are rebuilding company culture, skillsets and relationships in the age of remote working.

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Corner Office Shifts: Rexall’s new CEO

Marsha Walden takes over as CEO of Destination Canada, as Audi also makes a leadership change.

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Where pandemic challenges have hit the workforce

A study from the Conference Board of Canada shows 65% of firms have recently enacted new talent policies.

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How Kits is becoming a one-stop-shop for eye-care

From the C-Suite newsletter: The company will soon launch online exams as it invests in the virtual customer experience.

Lori Hatcher

View from the C-Suite: Truss unveils five new cannabis beverage brands

How CMO Lori Hatcher helped the Molson-Hexo joint venture build a product line that caters to various cannabis occasions.

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Half of employees hesitant to return to the office as pandemic lingers on

A KPMG survey finds many are content working from home, with important caveats.

Birks Group Inc--Birks Officially Launches Bloor Street Flagship

Where Birks and Mejuri have felt the impacts of COVID-19

The jewellery retailers remain focused on their in-store experiences, even as the pandemic has made physical contact more difficult.

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Does inclusive marketing rest with agencies or clients?

In strategy’s ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country’s diversity.