C-Suite

TanbirGrover

View from the C-Suite: Pet Valu unites pet lovers and sports fans

The pet retailer partners with the Vancouver Canucks to strengthen brand awareness.

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Remote work: Should we stay or should we go?

Our approach to work has changed, but a coming powershift might mean the end of a pay cheque for some.

RoyalNasager

View from the C-Suite: St. Louis whets a new demo’s appetite

Plus, the bar and grill is making significant investments into a new CPG line.

SabaaQuao

Sabaa Quao on injecting ‘creativity everywhere’

From the C-Suite newsletter: Cossette’s CCO has advice for any company that needs a new approach to innovation.

Stefana Prodea

View from the C-Suite: SakeBomb is getting ‘more cans in hands’

The female-forward RTD company benefits from its founder’s past business pursuits.

cosmetics

How beauty brands are making a social impact

L’Oréal, Evio and others in the category are connecting causes and communities.

airtransat

Air Transat’s new campaign is part of a larger brand maturation

‘Travel Moves Us’ appeals to four customer segments, none of which are holiday travellers.

Office Stress

Report: How workplace culture affects mental health

From the C-Suite newsletter: Many Canadians report a gap between the culture their office claims to have versus reality.

At Scotiabank, president and CEO Brian Porter passes the torch to Scott Thomson.

Corner Office Shifts: New Scotiabank CEO to begin early 2023

Plus, a media marketing heavy hitter takes over at Paramount+.

Sam K - Too Good To Go

View from the C-Suite: Too Good to Go nixes food waste

The food- and money-saving app has been growing steadily since its launch.

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How digging deeper into differentiation builds a stronger brand

Combining research and storytelling can create a powerful, memorable connection.

Harry Rosen

Luxury retailers approach uncertainty with a level head

Holt’s and Harry Rosen aren’t ready to call it a recession just yet. Here’s how they’re hoping for the best while preparing for the worst.

MandyMailGreenShieldcut

View from the C-Suite: Green Shield’s new SVP of marketing has a game plan

How Mandy Mail plans to make the benefits provider’s social impact more widely known.

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Why the growth of Web3 shows the importance of trust

Even if you’re not utilizing blockchain tech, Edelman’s Matt Collette says it still illustrates something that is key to customer retention today.

Blake MacDonald Headshot

View from the C-Suite: Can Orangetheory’s value make it recession proof?

Why president Blake MacDonald thinks the fitness brand’s model and message may be perfect for times like these.