C-Suite

Campus recruitment

How internships and MBA programs have fared in an unstable job market

As recruitment goes virtual, brands like PepsiCo, P&G and Unilever are viewing interns and grads as vital to their talent strategies.

Premium Plus

Mondelez prepares for the next stage of the crisis

President Martin Parent explains how the CPG co is anticipating demand and stocking shelves as a new pandemic phase begins.

Fresh City Gerrard

Has the online grocery boom changed Toronto’s Fresh City Farms for good?

Why the organic grocer went through with a physical retail expansion amid unheard-of demand for online grocery.

Automotive Roundtable

Virtual Roundtable: Auto brands in the driver’s seat

Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.

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Showing leadership in a crisis

What leaders can learn from Galen Weston’s human approach to crisis management.

Kraft Heinz Food Banks

How brand partnerships are moving the needle for Food Banks Canada

The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.

Social Lite Vodka

Inside the ‘better-for-you’ beverage alcohol boom

This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.

Wellness

Is wellness marketing making people more anxious?

Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.

Simons

Simons’ CEO charts a path towards recovery

Why the Quebec retailer’s chief exec has postponed reopening stores, while expanding its online marketplace for local artisans.

grab5

Virtual Roundtable: Tackling financial anxieties

How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

Corner Office

Corner Office Shifts: WestJet exec named Swoop president

Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.

Retail, shopping, consumers

Euromonitor’s global trends report, revisited

Since the research was released in January, some trends have accelerated and others have stalled.

Kevin Banderk

View from the C-Suite: Ecobee moves beyond buzz

CMO and CRO Kevin Banderk explains why it still made sense to move ahead with a brand launch planned before the outbreak.

joanna

How a COVID-19 pivot drove greater sales for Knix

From the C-Suite newsletter: Moving its warehouse sale online helped the women’s intimates brand sell five times more inventory.

johnwren

Omnicom to cut more costs as clients slash spending

During the hold co’s Q1 investor call, CEO John Wren said disposition of agencies was an option, on top of measures already taken.