C-Suite

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Will that be cash, credit or pay later?

From the C-Suite newsletter: Pay-later options are helping drive conversion, higher average purchases and premium upgrades.

Outdoor yoga

How consumers will view space and time in 2021

Euromonitor’s global consumer trends survey suggests brands will need to adapt to changed lifestyles this year.

Wealthsimple ad

Around 90% of Wealthsimple employees see D&I progress

From the C-Suite newsletter: The fintech provides an update on the impact of its initiatives.

BOARDROOMs

Corner Office Shifts: Flair gets new brand leadership

Plus, DavidsTea picks its new CEO and business shifts prompt exec changes at Spin Master.

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View from the C-Suite: Corby eyes ecommerce growth

From the C-Suite newsletter: The channel is undeveloped in Canada, which CEO Nicolas Krantz sees as an opportunity.

Everist

How Everist is staying at the peak of beauty trends

Founded by former marketers at big beauty companies, the new brand meets growing demand for zero-waste, waterless products.

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Most-read of 2020: C-Suite

Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.

Mondelez

What Mondelez Canada learned this year

From the C-Suite newsletter: President Martin Parent on what is shaping the CPG co.’s marketing and product innovation.

OpenBanking

K-shaped recovery and a city exodus: The outlook for 2021

Here are the key trends identified by RBC Economics that business leaders should monitor heading into next year.

Plastic Waste

Canadian brands unite to move the needle on sustainability

A pledge to fight climate change and a coalition to reduce plastic waste are among new initiatives being led by major CPGs and retailers.

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Why DavidsTea launched a seasonal subscription box

The “Tea Tasting Club” will help the company with sampling, education and community-building as it transitions to a digital model.

Richard McLeod

View from the C-Suite: Foot Locker builds community

The retailer’s new “Power” stores will double up as activation spaces and community hubs, says Canadian GM Richard McLeod.

Banking online

Banks’ digital pivots have eroded consumer trust

In moving to meet digital banking needs, some organizations have failed to maintain a “human touch,” finds Accenture.

BOARDROOMs

Corner Office Shifts: WestJet CMO leaves for Rogers

Plus, former Tangerine exec Peter Aceto gets a new gig and Mercedes-Benz Canada names first woman president and CEO.

Orangetheory

Orangetheory Fitness boosts the allure of online workouts

The chain hopes to draw members away from free alternatives with live coaching and a community experience.