C-Suite

Martin Parent

View from the C-Suite: Mondelez leans into a new vision of work

Canadian president Martin Parent says the pandemic confirmed the need to foster a culture that prioritizes flexibility.

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A brand lesson from our growing obsession with A/Cs

Global warming will create sudden, unpredictable and even counter-productive changes in consumer behaviour.

Corner Office

Corner Office Shifts: HBC splits leadership structure

Plus, Canada’s longest-serving bank CEO retires and MAV Beauty names former Revlon CMO as top exec.

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Facing the inevitability of climate change

The IPCC report made it clear that scorching heat waves and wildfires are here to stay. Are brands ready for the changes they will usher in?

Smarties packaging

Social Impact Report: The Home Depot, Canada Post set new eco targets

Plus, Guru leads a national clean-up and Smarties swaps plastic for paper.

Palm tree leaning over beach on the Samana peninsula.

Sunwing taps Wattpad to reach young travellers

The travel brand is working with the platform on a writing contest whose winning entry will be turned into a short-film video.

Foodtastic-Foodtastic acquires Pita Pit Restaurants

In Brief: Quebec companies acquire notable brands

Pita Pit, Ren’s Pets and a network of fuel and convenience stores are among a recent spat of acquisitions.

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Corner Office Shifts: A suite of new GMs at Mars Wrigley, Afterpay and Cogeco

The companies appoint national and regional general managers for Canada and Quebec.

Wuxly

Wuxly brings brand values to life with Indigenous partners

From the C-Suite newsletter: The animal-free, Canadian-made outerwear brand works with Indigenous businesses on manufacturing.

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Hybrid work policies could improve employee wellbeing

Reports from LifeWorks and Accenture reveal a need for companies to clarify how and when employees will return to work.

Too Good to Go

Too Good to Go partners with Toronto retailers and restos to tackle food waste

The global app helps connect consumers with ‘surprise bags’ of discounted products.

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What Kraft Heinz and Subway are doing right with their Food Banks partnerships

The companies offer important lessons to other brands that are struggling to connect their support to other brand initiatives.

Corner Office

Corner Office Shifts: Luxury apparel maker Mackage gets a new chief exec

Plus, Giant Tiger, High Liner Foods and Sleep Country appoint new senior leaders.

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Employees believe their firms are performing well on social issues

However, there’s work to be done on the environment, says Argyle PR’s latest Index.

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OneFeather brings financial services to Indigenous communities

With the launch of a payment app, the mobile tech company aims to overcome the barriers that keep First Nations, Metis and Inuit people from accessing their own money.