C-Suite

hellofreshlead

How the meal kit category is maturing

From the C-Suite newsletter: The space has seen innovation and room for growth, but many brands continue to face hurdles.

Stress

Positive ROI on workplace mental health initiatives ‘well within reach’

Investments are already having a positive impact on employees and the bottom line.

BaileyNelsonStore2

View from the C-Suite: How Bailey Nelson hopes to compete with Goliath

The Australian-born eyewear company’s growth plans hinge on improving the customer journey in a crowded space.

Disney

What can CMOs learn from the launch of Disney+?

Three factors help explain how Disney’s streaming service hit 10 million subscribers in one day, suggests a Forrester report.

Lecoq Frederick 1

View from the C-Suite: Golf Town gets out of the rough

CMO Frederick LeCoq gives the skinny on the golf company’s retail experimentation, marketing plans and data play.

Eid Feast

The Ramadan opportunity

The period of fasting and repentance is becoming too important for brands to ignore, writes Ishan Ghosh.

Kevin Edwards_SkipTheDishes

View from the C-Suite: Where SkipTheDishes sees potential for growth

With half of the market share, the delivery app is exploring new purchase occasions.

Corporate Purpose

In pursuit of the human ideal in business

At its best, corporate purpose presents an ideal currently outside our reach, writes Mike Robitaille of Deloitte:Isaac.

Corporate Managers Working at the Table in Monitoring Room. Room is Full of State of the Art Technology. Computers with Animated Screens.

EY teams up with two other firms on cybersecurity

A new collaboration uniting cybersecurity, law and reputation management is a first for Canada and possibly the world.

Corner Office

Corner Office Shifts: SkipTheDishes adds marketing leadership

Plus, David Allard departs as chief marketer at Samsung Canada.

Martin Gendron

View from the C-Suite: Fizz enters post-stabilization

From the C-Suite newsletter: How the Quebec digital-only telecom brand overcame unexpected challenges at launch.

Samsung4

Canada’s most influential brands: Tim Hortons out, Samsung back in

Google once again tops Ipsos’ annual survey, as two of the country’s most notable brands compete to remain in the top ten.

Arcteryx-trips

Arc’teryx aims to make performance more accessible

From the C-Suite newsletter: Why the outdoor apparel company is curating trips and opening its first lifestyle concept store.

OpenBanking

Record number of execs foresee economic slow-down

Recent PwC and CPA surveys point to heightened pessimism in the c-suite, but diverge on the underlying causes.

exec

Three traits of a successful CMO

The CMA’s John Wiltshire explains how chief marketers can deliver the best results for their organizations.