C-Suite

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As ecomm booms, Shopify doubles in brand value

But the ecommerce giant is still far from breaking Brand Finance’s top ten list of most valuable Canadian brands.

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Staples leans into ‘working-from-anywhere’

From the C-Suite newsletter: Anticipating a rush to remote work, the retailer reimagines its “working and learning” platform.

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David Bigioni opens ‘fractional CMO’ business

With Brave Strategy, the former Canopy Growth exec aims to give start-ups senior-level expertise when they need it most.

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Corner Office Shifts: Endy promotes from within for president

Plus, Cadillac Fairview appoints new head of Europe as it pursues international growth.

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How Freshii is morphing into a category-agnostic health and wellness brand

The QSR-born company is expanding beyond resto, launching vitamins and supplements under a new line of business.

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CEOs bullish on economic growth for 2021

Leaders are also confident in their own company’s prospects for revenue growth, according to PwC’s latest CEO survey.

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View from the C-Suite: Labatt’s Andrew Oosterhuis comes home

Like other Canadian VPs before him, the marketer will have the chance to implement lessons learned from global roles at AB InBev.

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Are brands ready for a cookieless world?

A new study by IAB suggests leaders’ optimism may be shortsighted and that much more investment may be needed to succeed.

Career success

Five actions for CMOs aspiring to become CEOs

Listenmore’s Stephan Argent on the steps marketers can take to help them ascend to the top leadership role.

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How marketers inadvertently help fuel ad fraud

At last week’s Dx3 conference, a marketer-turned-ad fraud investigator explained how brands can help protect their investments.

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Corner Office Shifts: Arc’teryx and Herschel name new CEOs

Plus, former Nestle Waters CEO joins Flow as chief executive.

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Sleep Country’s aggressive digital push pays off

The retailer’s ecommerce play and Endy acquisition have untapped significant growth. But there’s still value in physical stores.

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Why every business is a technology business

In its latest Technology Vision report, Accenture lays out the tech trends business leaders must embrace in order to succeed.

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Fresh Prep invests in a zero-waste meal kit

The Vancouver company spent three years developing a packaging solution to address the category’s use of single-use plastics.

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P&G’s new platform rewards customers for doing good

From the C-Suite newsletter: Good Everyday strengthens the CPG’s social impact efforts by involving consumers.