C-Suite

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How Filteroff dumped traditional online dating

The video speed-dating app values personal connection over endless swiping.

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Cannabis in Canada: Then and now

In part one of our three-part series, strategy explores how both new and established players are finding their footing in a competitive landscape.

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McDonald’s new Impact Team is helping it ‘feed and foster’

The cross-functional team is taking an “act first, talk later” approach to commitments that go beyond marketing.

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The media flywheel is dead. Have you pivoted yet?

Edelman’s Matt Collette begins his look at data in a new era of privacy by explaining how we got here and what’s on the horizon.

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Madge and Mercer welcomes women over 40 to cannabis

The self care-focused brand is appealing to a neglected demographic by speaking its language.

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What’s behind the dairy category’s flavour frenzy

From frozen treats to alternative options, novelty, inclusion and health benefits are driving innovation.

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Corner Office Shifts: L’Oreal’s new position takes a social stand

Plus: Walmart Canada searches for CEO while Burger King appoints CDO.

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Supercharged investment shakes up Blume’s superfood lattes

How CEO Karen Danudjaja surpassed her goal in tough economic conditions.

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Marketers think they write good briefs. Agencies disagree

Mark Ritson explains how a lack of strategy and too many objectives can make briefs confusing.

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Business Outlook Survey: Labour, demand and inflation predictions

Sales are forecasted to grow, but not at the same rate.

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Could BMW’s subscription plan put it in the hot seat?

Zerotrillion’s Aubrey Podolsky explains why short-term revenue might not be worth the trade-off for long-term brand love.

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Brand Doctors: Lessons from the Air Canada crisis

From the C-Suite newsletter: How do you protect your brand while in a state of chaos?

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The waves of disruption that most affect consumer spending

Inflation, omnichannel presence and ESG are driving shopping trends.

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Rewirements: Andrea Hunt makes space to reimagine her next chapter

How the former Arterra Wines CMO is reassessing the values that drive her career.

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Corner Office Shifts: Hires and departures at Knorr, Conagra and HelloFresh

Plus: A music industry giant creates a new position in revenue and digital strategy.