C-Suite
Why Pride sponsors shouldn’t hit pause during Black Lives Matter protests
A movement for racial equality happening during Pride presents an opportunity to recognize how diverse communities are, one expert says.
Generation C(OVID)
Diamond’s Max Valiquette and Will Fornuff explain how brands should be marketing to younger generations when traditional life trajectories have been disrupted.
View from the C-Suite: Go RVing keeps ‘Wildhood’ alive
President Chris Mahony on how the association is helping Canadians explore the great outdoors during lockdown.
Industry talent rebounds
Hard economic times have led seasoned and new marketers to explore their options. What skills will help them find a footing in today’s crisis and beyond?
Marketers’ remits expected to grow even more complex
Canada’s senior marketers expect duties to increase in data ethics and analytics, among other areas, finds a global survey.
Virtual Roundtable: Fashion retail wakes from hibernation
From the C-Suite newsletter: Leaders at Hudson’s Bay, Indochino, CF and GroupM discuss reopening strategies.
How internships and MBA programs have fared in an unstable job market
As recruitment goes virtual, brands like PepsiCo, P&G and Unilever are viewing interns and grads as vital to their talent strategies.
Mondelez prepares for the next stage of the crisis
President Martin Parent explains how the CPG co is anticipating demand and stocking shelves as a new pandemic phase begins.
Has the online grocery boom changed Toronto’s Fresh City Farms for good?
Why the organic grocer went through with a physical retail expansion amid unheard-of demand for online grocery.
Virtual Roundtable: Auto brands in the driver’s seat
Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.
Showing leadership in a crisis
What leaders can learn from Galen Weston’s human approach to crisis management.
How brand partnerships are moving the needle for Food Banks Canada
The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.
Inside the ‘better-for-you’ beverage alcohol boom
This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.
Is wellness marketing making people more anxious?
Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.
Simons’ CEO charts a path towards recovery
Why the Quebec retailer’s chief exec has postponed reopening stores, while expanding its online marketplace for local artisans.
