C-Suite
Canadian brands unite to move the needle on sustainability
A pledge to fight climate change and a coalition to reduce plastic waste are among new initiatives being led by major CPGs and retailers.
Why DavidsTea launched a seasonal subscription box
The “Tea Tasting Club” will help the company with sampling, education and community-building as it transitions to a digital model.
View from the C-Suite: Foot Locker builds community
The retailer’s new “Power” stores will double up as activation spaces and community hubs, says Canadian GM Richard McLeod.
Banks’ digital pivots have eroded consumer trust
In moving to meet digital banking needs, some organizations have failed to maintain a “human touch,” finds Accenture.
Corner Office Shifts: WestJet CMO leaves for Rogers
Plus, former Tangerine exec Peter Aceto gets a new gig and Mercedes-Benz Canada names first woman president and CEO.
Orangetheory Fitness boosts the allure of online workouts
The chain hopes to draw members away from free alternatives with live coaching and a community experience.
BRP navigates through uncharted digital territory
The launch of a navigational app is the latest step in the company’s five-year strategy to transform the rider experience.
MES 2020: How to secure resources at a time of budget scarcity
The Bradley Group’s John and Carrie Bradley explain how marketers should measure ROI.
Canada Goose brings CSR efforts under one platform
From the C-Suite newsletter: The parka maker promises to work at “keeping the planet cold and the people on it warm.”
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talks about communication and testing, testing, testing!
Employee mental health risks return to ‘crisis levels’
But there are simple ways employers can make a difference, according to Morneau Shepell’s Paula Allen.
Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
MES 2020: Championing a culture of inclusion takes time
During a virtual session at strategy’s summit, leaders at Aldo and Shopify explained why it’s better to look within than to other brands for guidance on D&I.
How brand leaders can implement agile thinking
Deloitte’s latest Global Marketing Trends survey outlines the steps marketers must take to succeed amid lasting uncertainty.
Avon enters new channel with first ‘experience centre’
From the C-Suite newsletter: How the 105-year-old company evolved its direct selling model to solve expansion barriers.
