C-Suite

Monos

The Disruptors: Vancouver’s Monos takes on Away

The luggage brand, which expects to make $5 million in sales this year, is leveraging Away’s awareness and promoting its quality.

Kruger

Passing the torch at Kruger

Strategy speaks with retiring CMO Nancy Marcus and her successor, Susan Irving, about transitioning into a new chapter.

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The 24 hours that changed Tims’ Roll Up the Rim

From the C-Suite newsletter: RBI’s Duncan Fulton explains how the QSR tweaked its biggest promotion in response to COVID-19.

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Stabilizers and optimists: Meet the consumers of 2022

From the C-Suite newsletter: WGSN’s Andrea Bell reveals the new segments set to emerge over the next two years.

Corner Office

Corner Office Shifts: Sephora appoints new GM amid North American expansion

Plus, Rogers get a new a lead on communications and CSR.

SugarMarie

How a non-cannabis startup is riding the edibles wave

Sugar-Marie looks to build a brand of “cannabis-ready” products while sidestepping the challenges of a highly regulated industry.

hellofreshlead

How the meal kit category is maturing

From the C-Suite newsletter: The space has seen innovation and room for growth, but many brands continue to face hurdles.

Stress

Positive ROI on workplace mental health initiatives ‘well within reach’

Investments are already having a positive impact on employees and the bottom line.

BaileyNelsonStore2

View from the C-Suite: How Bailey Nelson hopes to compete with Goliath

The Australian-born eyewear company’s growth plans hinge on improving the customer journey in a crowded space.

Disney

What can CMOs learn from the launch of Disney+?

Three factors help explain how Disney’s streaming service hit 10 million subscribers in one day, suggests a Forrester report.

Lecoq Frederick 1

View from the C-Suite: Golf Town gets out of the rough

CMO Frederick LeCoq gives the skinny on the golf company’s retail experimentation, marketing plans and data play.

Eid Feast

The Ramadan opportunity

The period of fasting and repentance is becoming too important for brands to ignore, writes Ishan Ghosh.

Kevin Edwards_SkipTheDishes

View from the C-Suite: Where SkipTheDishes sees potential for growth

With half of the market share, the delivery app is exploring new purchase occasions.

Corporate Purpose

In pursuit of the human ideal in business

At its best, corporate purpose presents an ideal currently outside our reach, writes Mike Robitaille of Deloitte:Isaac.

Corporate Managers Working at the Table in Monitoring Room. Room is Full of State of the Art Technology. Computers with Animated Screens.

EY teams up with two other firms on cybersecurity

A new collaboration uniting cybersecurity, law and reputation management is a first for Canada and possibly the world.