C-Suite
Ontario Tourism’s CMO takes over as president
Lisa LaVecchia’s priorities and expectations for marketing the province in 2017
As tech disrupts customer trust, CEOs see little innovation
A new PwC survey suggests Canadian firms aren’t investing where they should.
Welcome to the all new Marketing C-Suite newsletter
What you can expect from this weekly digest of news for marketing executives.
Canadian CMOs have a CX advantage (column)
ICF Olson Canada’s Mike Brown on what puts marketers here in a better position than their global counterparts.
Brand Doctors: McDonald’s food. More questions
Industry experts suggest that perceptions about the QSR’s menu items won’t change any time soon.
