C-Suite

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Virtual Roundtable: Tackling financial anxieties

How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

Corner Office

Corner Office Shifts: WestJet exec named Swoop president

Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.

Retail, shopping, consumers

Euromonitor’s global trends report, revisited

Since the research was released in January, some trends have accelerated and others have stalled.

Kevin Banderk

View from the C-Suite: Ecobee moves beyond buzz

CMO and CRO Kevin Banderk explains why it still made sense to move ahead with a brand launch planned before the outbreak.

joanna

How a COVID-19 pivot drove greater sales for Knix

From the C-Suite newsletter: Moving its warehouse sale online helped the women’s intimates brand sell five times more inventory.

johnwren

Omnicom to cut more costs as clients slash spending

During the hold co’s Q1 investor call, CEO John Wren said disposition of agencies was an option, on top of measures already taken.

Melanie Batchelor, Campari

View from the C-Suite: Campari moves ahead with refreshing priority brands

With only three months as Canadian president, Melanie Batchelor helped pivot major investments in Appleton Estate and Forty Creek.

Open Mic

Virtual roundtable: Investing through a crisis

David Kincaid, Kenneth Wong and Hisham Ghostine weigh the risks, rewards and opportunities of spending without a playbook.

corner-office

Corner Office Shifts: Second Cup gets new lead marketer

Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.

Article delivery

How Article rolled out contactless delivery

The furniture company’s marketing team played ‘quarterback’ to launch new measures aimed at keeping staff and customers safe.

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View from the C-Suite: BMO’s approach to COVID-19

The bank’s corporate purpose has unexpectedly served as a guide through the global pandemic, says its head of HR.

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Driving trust (and purchase) during a pandemic

Consumers will reward brands that create solutions and support government action, finds Edelman’s Trust Barometer.

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The scoop on Unilever’s new marketing commitments

Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.

Loblaws-Sign-big

Do you have the foresight to weather this storm?

Marketers need to look to their company’s mission to ensure it ends up on the right side of history, says Provident’s Wojtek Dabrowski.

Dan Curtin, Greenleaf

View from the C-Suite: Maple Leaf’s $3 billion opportunity

Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what’s next.