C-Suite
View from the C-Suite: Ecobee moves beyond buzz
CMO and CRO Kevin Banderk explains why it still made sense to move ahead with a brand launch planned before the outbreak.
How a COVID-19 pivot drove greater sales for Knix
From the C-Suite newsletter: Moving its warehouse sale online helped the women’s intimates brand sell five times more inventory.
Omnicom to cut more costs as clients slash spending
During the hold co’s Q1 investor call, CEO John Wren said disposition of agencies was an option, on top of measures already taken.
View from the C-Suite: Campari moves ahead with refreshing priority brands
With only three months as Canadian president, Melanie Batchelor helped pivot major investments in Appleton Estate and Forty Creek.
Virtual roundtable: Investing through a crisis
David Kincaid, Kenneth Wong and Hisham Ghostine weigh the risks, rewards and opportunities of spending without a playbook.
Corner Office Shifts: Second Cup gets new lead marketer
Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.
How Article rolled out contactless delivery
The furniture company’s marketing team played ‘quarterback’ to launch new measures aimed at keeping staff and customers safe.
View from the C-Suite: BMO’s approach to COVID-19
The bank’s corporate purpose has unexpectedly served as a guide through the global pandemic, says its head of HR.
Driving trust (and purchase) during a pandemic
Consumers will reward brands that create solutions and support government action, finds Edelman’s Trust Barometer.
The scoop on Unilever’s new marketing commitments
Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.
Do you have the foresight to weather this storm?
Marketers need to look to their company’s mission to ensure it ends up on the right side of history, says Provident’s Wojtek Dabrowski.
View from the C-Suite: Maple Leaf’s $3 billion opportunity
Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what’s next.
How airlines can navigate COVID-19 turbulence
From the C-Suite newsletter: Amid industry upheaval, firms will have to cut costs and anticipate an ‘evolving new normal.’
Corner Office Shifts: New CEOs at Bombardier, Canadian Tire Corp
Plus, Shopify welcomes a Facebook exec after restructuring its marketing department.
View from the C-Suite: Goodfood’s play for online grocery
How the company plans to bite into Canada’s $124 billion grocery market.
