C-Suite
Corner Office Shifts: SkipTheDishes adds marketing leadership
Plus, David Allard departs as chief marketer at Samsung Canada.
View from the C-Suite: Fizz enters post-stabilization
From the C-Suite newsletter: How the Quebec digital-only telecom brand overcame unexpected challenges at launch.
Canada’s most influential brands: Tim Hortons out, Samsung back in
Google once again tops Ipsos’ annual survey, as two of the country’s most notable brands compete to remain in the top ten.
Arc’teryx aims to make performance more accessible
From the C-Suite newsletter: Why the outdoor apparel company is curating trips and opening its first lifestyle concept store.
Record number of execs foresee economic slow-down
Recent PwC and CPA surveys point to heightened pessimism in the c-suite, but diverge on the underlying causes.
Three traits of a successful CMO
The CMA’s John Wiltshire explains how chief marketers can deliver the best results for their organizations.
Online habits hold steady despite privacy concerns
Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.
What’s behind Gap’s woes?
From the C-Suite newsletter: The banner may no longer be a powerhouse, but analysts disagree on the cause of its struggle.
When (and how) consumers will leave their homes in 2020
Demand for convenience and control will lead to multifunctional homes and frictionless mobility, finds a global trends report.
Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more
A round-up of senior-level executive changes you may have missed.
Introducing strategy’s CMO Council for 2020
From the C-Suite newsletter: Members of the advisory board predict what marketers should expect in the year ahead.
The new sustainability
Strategy tapped experts and members of its CMO Council to examine the new realities of going green.
‘Walking barcodes’ and near-invisible payments: the world in 2020
A Fjord trends report examines the forces shaping the first year of the decade.
Strategy’s Most Read of 2019: C-Suite
From Canadian Tire’s brand win to P&G’s cost-cutting strategy, these are the stories that reached corner offices this year.
Matt & Nat goes beyond eco-friendly, vegan products
From the C-Suite newsletter: The fashion brand has grown its presence by offering more than a green promise.
