C-Suite

Sarah Jordan, Mastermind

View from the C-Suite: Mastermind Toys concocts a master strategy

Sarah Jordan, CEO of the toy and children’s book retailer, explains how the company is upping its digital game ahead of the holidays.

Sahar Saidi

View from the C-Suite: How LUS Brands is growing at a fast clip

The Toronto-based DTC haircare startup is taking a raw and unscripted approach to marketing.

Corner Office Shifts: Laurentian Bank’s new CEO

Plus, Ferrero gets new Canadian leadership, and Lacoste VP gets bumped to CEO.

Geraldine Huse-main

P&G president calls on Canadian industry to step up

From the C-Suite newsletter: There’s no better time to engage in “constructive disruption” of media, writes Geraldine Huse.

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What marketers need to know about a looming AODA deadline

For Ontario firms, new web accessibility requirements come due next year.

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Can private equity save embattled retailers?

From the C-Suite newsletter: Buyers have swept in to save MEC and Frank & Oak. What they do next will be critical to survival.

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Lululemon stands out on ranking of most-valuable Canadian brands

While RBC and TD once again topped BrandZ’s annual ranking, the apparel retailer’s value jumped 60% since last year.

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What marketers are missing in their pandemic responses

A report by Dentsu suggests many may be erring in basing their strategies on previous recessions.

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Corner Office Shifts: Airlines bid adieu to retiring chief execs

Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.

Frank&Oak

Life after a bankruptcy

Nearly 30 retailers have filed for protection since the onset of COVID-19. What recovery strategies could help them survive?

Lego

How a donation program helps fill a gap in Lego’s sustainability efforts

Lego Replay expands the product lifecycle and lends a hand to non-profits for children.

Walmart

Which brands do Canadians see as champions of D&I?

From the C-Suite newsletter: A survey ranks Walmart and Nike highest, with perceptions driven by workforce diversity and ads.

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Marketers in-housing more digital work due to COVID-19

More clients looked inward for online marketing this year than any other in the past decade, finds a new Ipsos report.

Sheila Morin

Why a former Cirque du Soleil CMO has joined a B2B recycling startup

Loop Industries’ Sheila Morin plans to use a mix of co-marketing and D2C strategies.

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C-suite leaders prioritizing digital transformation, employee support

But an IBM survey finds their efforts may not be as effective as they think.